Elixir, is people to the mid-Autumn Festival of a description

Elixir is a description of the Mid-autumn festival, meaning good and reunion, which also reflects the mid-autumn festival in the hearts of the Chinese people's lofty position. In all the festivals are doing their best to be sensitive to the field of electrical business, such a major festival, natural will also be introduced to coincide with the mid-autumn atmosphere of the promotional activities. During the Mid-Autumn Festival, the major electric platform for the promotion of the festival is also extremely attentively, at the same time also reflects the competitive trend of some of the electric business platform, although the time point is coincident, but the promotion between the different platforms is not simply competition price, but more in-depth to the forefront of the category, refinement, Differentiated marketing has become a major feature of the Mid-Autumn Festival promotion. Mainly shows the following characteristics:

The difference of promotion way

The difference of the promotion way mainly manifests in the main category the difference, as well as the promotion way differences. This is very obvious on several big electric platform. The meaning of the Mid-Autumn festival for Chinese is reunion, and family reunion of the festive atmosphere will inevitably have to eat and drink, so in this promotion, the major power platform of the main force point is still in the "eating", but even the same "food" category, the difference between the platform is still very obvious.

For example, the cat main is "Taiwan special snacks", goods from Taiwan across the sea directly, the main product is in the Mid-Autumn Festival very representative fruit-pomelo, there are also Taiwan pineapple crisp, beef rolled sugar, red firelight, Black Pearl lotus Mist and other very special snacks and fruit; Jingdong's main commodity is Yangchenghu hairy crabs, Before the Mid-Autumn Festival has begun to distribute a lot of crab coupons, big play gift card. Festivals, reciprocity is a great tradition of Chinese society, nowadays, more people feel that the moon cakes are not the only choice for the Mid-Autumn festival, so in the Mid-Autumn Festival, is the Yangchenghu hairy crabs in the good season, family reunion, the net to buy some relatively often cheap hairy crabs became a choice for many people Dangdang also launched a huge food good ceremony of snapping up activities, the types of goods from mooncakes to a variety of health care products, from hairy crabs to tea and wine, but also launched a variety of promotional gift boxes, during the event also mixed with some of the digital department of the Preferential Information, is a variety of tricks; shop 1th has always been known as "cargo Paradise", Therefore in the Mid-autumn Festival this food big promotion good season, naturally is not absent, this 1th shop's entire 36 percent promotion way, in addition to the commodity category is richer, in some classes do more deeply. Take mooncakes as an example, shop 1th will be a meticulous classification of mooncakes, there are Su-type moon cakes, Cantonese-style moon cakes, Hong Kong-style moon cakes and Beijing-type moon cakes, can be described as showing the fine service to the cargo.

Ii. Diversification of consumer imports

In this promotional campaign, a trend is also very clear, that is, the diversification of consumer imports. With the rise of mobile internet, the variety of ways and scenes of Internet access has changed a lot. This is mainly reflected in the major electric platform mobile end of its power, the physical market development of independent app, micro-letter stepped into the electric business. One of the major electric platform to the respective mobile end of the force has no need to repeat, the major platforms of the app battle has been white-hot, are trying to become the upcoming mobile power business ERA leader. The independent app in the Real mall is a big publicity event in the Mid-Autumn Festival. One of the most representative is IKEA launched an app, this app provides related products 3D model, video introduction, allowing IKEA users to view the product catalog, details, inventory and directly generate a shopping list on the mobile side. Wal-Mart is making great use of NFC technology, as long as consumers in Wal-Mart stores, close to interested goods, they will receive promotional information from the shopping malls, through the Wal-Mart app can be paid to buy and so on, it is reported that the current Wal-Mart online sales have more than 12% consumers in the physical store through the app to achieve.

Another huge traffic entry is one of the most iconic apps in the mobile web today--micro-mail. The promotion of the Mid-Autumn Festival, micro-letter to the electric trader's cut and expanded a step. Micro-letter in the Mid-Autumn festival just days ago is to start the entity retail Business O2O Project, the first to achieve cooperation with the Shenzhen Tianhong shopping mall. The project launched a series of important functions, such as to get through with the entity department store membership system, the micro-letter account as a membership card voucher use, directly in the micro-letter shopping and payment, subscribe to the store in their favorite brands and so on. This is a successful attempt to support the success of this year from the domestic retail sales of the continued downturn in the state, since the rainbow and micro-letter cooperation, Tianhong shopping malls in Shenzhen, a A-share market to achieve a continuous trading.

This is the Mid-Autumn Festival promotional phase of the electricity business show some trends, however, the author believes that the difference of promotional methods and the diversification of the consumption entrance is not only the special characteristics of the Mid-Autumn Festival promotion, it will be a continuous strategy for the field of electric business to deal with the future competition, which is the influence and transformation of the electric quotient on people's life style. , it will be one of the trends that will continue to be the future.