Ellison declares war with IBM on the fastest server in Oracle's history

http://www.aliyun.com/zixun/aggregation/17197.html "> Beijing time March 27 news, according to foreign media reports, Oracle has not yet benefited from the 7.4 billion dollar acquisition of Sun, but the company's chief executive Larry Larry Ellison is seeing a hint of comfort from the latest processors and servers using sun technology.

In Tuesday, Ellison demonstrated a range of midrange and high-end server systems that were supported by a faster SPARC microprocessor developed by Sun. Oracle says the new systems are running at a faster rate than 10 times times the same price servers that were previously launched, in a series of applications, including Oracle databases and Java.

Oracle's launch of the server, targeted at IBM's power server. "Oracle's server is running at a new record, which is shocking to many people," Mr. Ellison said. IBM has been leading the server market for too long. ”

Mr. Ellison said Oracle's T5 server at the mid-tier price was priced at $270,000, which is only about the size of a microwave oven, but runs at 12 times times the speed of a larger IBM $990,000 server. So far, IBM has not been able to cover this report. IBM has repeatedly complained to U.S. authorities about Oracle, accusing the latter of comparing it to IBM's products in advertising.

One of the biggest challenges Oracle faces today is that most servers use Intel or AMD-developed x86 architecture processors. Although Oracle is also selling x86 architectures, the company's newest products appear to be intended primarily to attract companies that have long used sun SPARC systems.

"We don't think that a SPARC server will be used by small clients and network companies," said Alex Gorbachev, chief executive of database services and related service providers, Pythian Alex Gorbachev. ”

For Oracle, however, the company will not quickly adjust its product lines sharply. Despite the current dominance of the enterprise database market, but want to make a difference in the hardware market, the company still has a long shoulder to do. In the third quarter ending February, Oracle's hardware revenues fell 23% to $671 million a year, while operating profits fell 37% per cent year-on-year to $123 million.

Oracle officials say the main reason for the problem is that customers stop buying new equipment and wait for new products to be listed. Mr. Ellison told market analysts at the time that the company's goal was to restore growth to the hardware business. But the time to achieve this will be postponed to the first quarter of the fiscal year, not the current quarter.

Brent Thill, an analyst at UBS Securities, Brent Sill that some Oracle servers will be bundled with their software. But that's not enough to make up for the impact of falling hardware sales.