Elop: Microsoft will not use Nokia brand for a long time

Former Nokia CEO Elop April 29 Morning News, Nokia's former CEO Elop (Stephen Elop) began a new job at Microsoft Equipment Group in Monday. He said Microsoft would not use Nokia's brand for long. "The Nokia brand will not be in the smartphone market for a long time," Elop said in a blog post. Our work on choosing a future smartphone brand has begun. Last week, Microsoft completed a 7.2 billion dollar deal to buy Nokia's equipment business, which was subsequently renamed Microsoft Mobile. Prior to being the CEO of Nokia in 2010, Elop was a senior Microsoft executive. For Microsoft's acquisition, Elop said in his blog that we are the same Microsoft. The completion of the deal marks the end of an important chapter in Nokia's history and the beginning of a new chapter in Microsoft. Microsoft hopes to use the acquisition to promote the Windows Phone mobile operating system and transform it from a PC software company into a device and service company. Elop said in Monday that he was not ready to announce the details of the new brand plan. Now we have the Nokia Lumia 1020 mobile phone, which uses Windows Phone system for at&t network. This is too complicated to be easy to say. Elop also answered some of his own sharp questions about himself, such as a conspiracy theory that said Elop was the Trojan horse that Microsoft sent to Nokia. "At Nokia, I'm just representing Nokia's shareholders and working for their own benefit," Elop said. He said the 2010 talk about burning platforms stimulated Nokia employees and created a sense of urgency within the company, so Nokia could develop Windows Phone phones faster. Under Elop's leadership, Nokia abandoned Symbian and Meego operating systems. He explained that Symbian could not compete with the iphone and iOS systems. and Meego in the development process of many delays, in the short term can not form a wide range of product lines. "I know there are a lot of emotional factors in the difficult decisions we need to make," he says. Under Microsoft's leadership, he believes, Nokia's equipment business will have better prospects. He points out that the merged company will be better able to innovate than the two different companies. For example, two companies have complementary advantages, Nokia is strong in emerging markets, and Microsoft has a strong position in the mature market. He also promised to bring more color to Microsoft. In the past, Microsoft's style was more conservative. "I'm sure you will see Nokia's colorful personalities coming into Microsoft," says Elop. On the role of the device business in Microsoft, Elop said he hopes to create markets that will drive other vendors to develop Windows Phone devices. It is in Microsoft's interest to encourage other vendors to enter the Windows Phone ecosystem. The industry believes that Elop and his team still have a lot of work to do in the future. (D-Gold)