"Elopement" Behind: You should learn from the marketing experience

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The night before yesterday, the famous investor, Wang, posted a message on Weibo that he would elope with a woman and thanked her relatives and friends who had been supporting her for years. News, triggered a lively discussion with netizens and onlookers, forwarding and comments up to tens of thousands of. Netizens imitate Wang's sentence format wrote countless versions of the elopement, Wang with the word "elopement" a new focus on the Internet, and even pointed out that by elopement triggered the "public rush" upsurge. But at the same time, did you notice that this tweet is not just about the word elopement?

Weibo marketing is a must-see

From the night before yesterday to today, in just two days, a micro-blog about elopement can arouse the followers of netizens, once again proved the current micro-bo in the domestic strong momentum of development. Perhaps Wang's microblog in the process of forwarding his celebrity friends played a role in increasing the audience, but the speed of the spread of Weibo, the impact of the big once again to be validated.

In the case of this elopement, if true, then his personal problems we can not comment. But if it is false, then we might as well think of this as a very successful microblog marketing. Perhaps Wang's name has been familiar to the industry, but it is not familiar to the Internet, and now that its Twitter message is disseminated, everyone knows he is a partner and investor in a fund. There is a lot of analysis that Wang is doing this in order to create a new company, to elope for speculation. If the hype succeeds, the benefits will be unknown.

With the rise of Weibo in China and popular development, Weibo marketing is no longer a term. Who grasped the psychological and needs of all the netizens, who can do success. The author believes that the Wang of this elopement message is concerned about the following reasons:

1, grasp the people's preferences. Although the word elopement is understood, the elopement is no longer common. In today's materialistic society, the release of the news of Elopement is more likely to arouse the interest of netizens, a common people elope can arouse other people's discussions, not to mention the founder of a fund and in the industry small reputation.

2, High-profile "Elopement". Elopement as the name implies for the secret leave, so High-profile "elopement" is rare, especially in the micro-blog News also said the "Ben" name, and sincere attitude. This will arouse the curiosity of netizens.

The author thinks, as a bystander, the authenticity of this message is not important, it is important to be able to learn from this micro-blog marketing experience.

Promote time to grasp

As soon as the elopement came out, the merchants began to elope. Undeniably, grasp the opportunity, but also a good event marketing. Yesterday I received dangdang to "when the summer, and preferential elopement" for the topic of promotional text messages. I can not help but sigh when the reaction to the event marketing quickly.

Due to work in a website, the author also always pay attention to the network of various hot spots and a variety of promotional methods, so I think, clever grasp the timing of the event marketing is a good way to promote. When it comes to marketing as an "elopement" is a good example. In addition, there are many ways of marketing events, soft, micro-blog, topics can be used. Some time ago Wenchuan three anniversary of the earthquake, I saw the article Woo Jun Recruitment Network on the three anniversary of the earthquake event marketing software, in the analysis of various marketing methods at the same time, and cleverly let the reader remember the Woo Jun talent Recruitment Network, the effect is very good.

So, with all the people talking about the elopement, are you considering the marketing style behind it?