Elyn: The key words "hide and seek" phenomenon experience

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The purpose of website optimization is to optimize the keyword and improve the conversion rate of the website. But some of the site appeared the phenomenon of the keyword Hide-and-seek, this phenomenon is plagued by a number of SEO members, Elyn here said the key words Hide-and-seek is the key words in the Free State, a ranking, and no rankings. Site Keyword rankings appear hide-and-seek phenomenon, indicating that some part of your site is not stable enough. So why is there a keyword Hide-and-seek phenomenon?

The reason analysis is as follows:

I. Site content changes frequently. When your site stabilized, the site and the page naturally has a certain weight, but when the search engine has been confirmed, you change the content of your site, will be your site weight and keywords have a certain impact. In particular, change the title or keyword description and so on, it is likely that the search engine to re-examine your site, and then the site and the site's weight on the corresponding reduction, the site keyword rankings will naturally decline. If the beginning, keyword ranking is not very ideal, plus the site's internal changes, it is likely to cause the disappearance of keyword rankings.

Two. The quality of the website article. We do SEO often stressed that the quality of the site article, the quality of the site article on the impact of the site is how big. Now the false original is everywhere. There are some doctrine, directly with someone else's original article, copy sticky paste, it is done. But the consequences of doing so will result in the weight of the site is not high. So many people, in order to increase the weight of the site, adhere to write original articles. Here there is a point to emphasize is that we write the original article is best not related to political and other relevant series of content, otherwise it is difficult to be included in search engines.

Three. External links are not full. Site keywords in this state are often not ranked before the keyword, and there is part of the chain through the way, gradually ranked, but has been not very stable. So there appears to be a state of suddenly and without. The need to strengthen is to increase the site's external chain. We focus on not necessarily if that target keyword, we do outside the chain, but also to strengthen the corresponding long tail keywords. Long Tail keyword Although a single flow is very small, but its number is relatively large, can bring a lot of traffic to the site.

Four. The status of internal links within the website. If the site appears a large number of dead links, will directly cause you obviously have some pages, search engines are not crawled, as 404 page processing, the site's collection will be greatly reduced, relative to the weight of the site will be correspondingly reduced.

In general, the key words appear hide-and-seek phenomenon reason still have a lot of, specific to see the situation of the website concrete analysis, the best we do in the keyword ranking, do a chart, can more intuitively see the keyword daily changes. Some people say that the keyword ranking chart is like a stock, there is a rise and fall. On the surface it seems to be similar, but in essence, the keyword ranking can be "manipulated", while the stock is not. So encounter this phenomenon, do not panic, will be the site analysis of the reasons, I believe you can get rid of the keyword Hide-and-seek phenomenon.