Email marketers question Gmail ads

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as Google announces the waves of Gmail in the industry, the way Google inserts targeted ads into its emails has been subject to comments from all sides, most of which are questioning the approach.  Privacy issues Peat, new problems peat.





Email marketers worry that Google's placement of AdSense ads in e-mails will clash with what is already in marketers ' emails, fearing that they could disrupt their marketing ads and hinder their marketing efforts.





Gmail is currently used in 1,000 trial users to enable mail users to obtain more than other free mailboxes such as MSN Hotmail, Yahoo mailbox, such as large 250 to 500 times times the storage space, enough to accommodate 500,000 mail pages. Most rewarding, Google plans to use its search technology to determine the content of a message, and then display the corresponding paid ads next to the content of the message.  Industry analysts believe that as the first search engine, but also a large number of loyal users, if Gmail can keep its promise, Google will be in a short period of time to obtain a large mailbox user base.





But the system also raises a problem because it can cause email marketers to touch rival ads. Google's search technology, for example, can scan emails from 1-800contacts about contact lens sales, and Google can choose some keyword matching ads for "disposable contact lenses" (Acuvue contacts lenses). Then, next to the 1-800contacts message, a rival text ad, such as Vision Direct, is displayed.  This is highly probable.





"There may be some conflict with marketers, which means marketers will have to pay a fraction of the extra cost to keep their ads at the top of the contextual ads, instead of potentially competing ads to prevent them from damaging their email campaigns," Jupiter, a renowned investigative firm  Said David Daniels, a analyst at the analytics.





Michael Della Penna, vice president of marketing at Bigfoot Interactive, a New York mail service provider, said "marketers will take a while to accept this, and some marketers may consider not accepting Gmail's domain name service when they register."  Analyst Daniels said marketers can also not use Gmail's email address to send some picture information so that Google is not indexed.





not only marketers have questioned Gmail, but the protection of privacy from the outset has been accompanied by the release of Gmail. The Gmail system may put Google in a position to occupy private information and conflict with European Union law.  Privacy Analysys, an activist group in London, has protested to the UK Information Council, protesting that Google scanned the content of its messages, and that Gmail's messages were stored on Google's servers even after they were deleted.





Google has stated that users ' emails are not checked by manual editing and that their system complies with all privacy policies.  Gmail uses the same technology as the AdSense program that matches the publisher and contextual ads to match ads and emails.





Della Panna questioned whether Google would be able to share personal information with third parties in accordance with the Glem Irici Blelli Act (the Gramm-leach-bliley Act) after scanning the content.





Google, Gmail is a bet, they put the treasure on the mailbox users, that users may be seen bundled with the mail ads at the expense of Google search technology support a powerful mailbox service.


But della Panna warns, "you will be worried about a lot of security and competition issues." ”





In addition to the concerns mentioned above, Gmail will bring significant returns to Google and its advertisers. It is reported that, in addition to the pay list, Gmail will also bundle related Web search results. This greatly increases the storage content in your mailbox.