Email Marketing 5 FAQs

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

E-mail Marketing has been through the Internet for more than 10 years, especially for the electric business Enterprise is one of the online marketing tool. Today I share with you 5 questions that are often asked by small partners. I'll share it with you in the quickest and most obvious way.

Q 1: How can you increase the number of emails registered Ah, with the purchase of e-mail address it?

First of all, buy and sell email address List this thing should not be done in principle, the truth is very simple who would like to do without my consent to send him ads? Small partners should be familiar with this behavior is called "SPAMMING", unsolicited mail will make the recipient loathe your brand, dislike your company, Hate your product, don't talk about advertising, maybe a lot of recipients will report you. This will affect the company's future mail marketing strategy, because it is possible that your company will be included in the ranks of spammers, face a variety of penalties, and it is possible that even ordinary mail will fail to send.

So we have to use a more natural way to get the mail registrant, the most basic and effective way is to return the benefits (users provide email address, we provide valuable content for them). These are the ways you can make a reference: a weekly fee-free content, free online sharing (such as YY), free utilities, the latest industry or professional reports and PPT downloads, and a two-dimensional code in the paper to get readers email registration; Online award-winning activities; SEM content advertisement, well-known blog reply, online consultation window question and answer, etc.

Q 2: Where can we use email marketing?

There are a number of situations and ways to do email marketing (EDM), newsletter (regular mail) is the most commonly used method. It can be sent regularly, typically one months at a time. The main content is to push multiple categories of content, the scope will be more extensive. The goal is to get readers to open the mail and read more.

Most people may think that companies need to do newsletter. In fact, is not the case, the main reason is a user mailbox there will be a lot of business every day in his newsletters, so your mail value will be diluted. You do email marketing must be differentiated, otherwise it is ineffective to go market. So it's important to classify custom messages, and you need big data to understand who your customers are, what kind of information ta likes, and what's the factor that motivates TA's click information. Then the content of the message layout and export, sent to the user after the opening rate will be high (by the way, mail marketing The most important indicator is the opening rate).

I use an example of my own, Ctrip do email marketing which is called "electronic statement" and "annual travel Bill", it sounds like a bank to send you something, but Ctrip put this piece of extradition to travel mail marketing. Because users see such a message will not first delete, because the feeling may be very important, and then in the mail can show personalized content, such as points, historical product content, grade, related product recommendations. You can also refer to similar ideas, so that some of the way across the line to improve your practice.

Q 3: How often is it better to send a message?

This is not a specific statement, remember a rule: transposition thinking, if you are a registrant, how long do you want to receive the relevant information. Most of the time, you need to do a lot of trying, look at the data after each attempt to adjust, and finally find your balance. Do not have the kind of study, each enterprise and products are different, such as the above Ctrip, from February 18 to February 28, he sent me a total of 9 emails, and one of them I think only 2 are worth watching.

Q 4: How can you not be labeled as junk mail?

The first point is that all mail must be done by you or by the company, not by proxy and agent software. Then the most honest way to fill in the sender information, do not exaggerate (max, the strongest, best, etc words); The Mail provides the function of the unsubscribe (cannot be false), the classification is accurate, the content that provides is consistent with the classification, send the mailing list do not have the black list; do not send a large number of mails in a short time (in batches); The same content is then not repeated to the same email address. These aspects can generally reduce the likelihood of being labeled as spam if you are aware of it and are acting as your criteria for the team to perform.

Q 5: How do I know the user's format is right when they look at our emails?

This is a really tricky question, and many times the teacher has been saying, "consider probabilities, not probabilities." After all, so many users use different email systems, each email provider for HTML interpretation and support is different. Therefore, we recommend that you send an email before you know the entire mailbox data. How many% is Gmail, how much is Hotmail, how many% is 136, after having this data, you need to register some such test mailboxes for your company first. Before the official release, send these test mailboxes to see how the effect is, and then adapt to the situation. Although the beginning is difficult and tired, once done once, your template later use is much more convenient.

Source: http://www.zvenue.cn/zarticle/common-5-edm-questions.html