Email marketing: Why don't I read your email

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E-mail Marketing has always been an important way of network marketing, but also very much favored by many webmasters. Any person who has a mailbox can not avoid these mail mass. Many people have said that the effect of email marketing is very poor, today opened their own mailbox, found that a lot of mail is not very ugly, even the most basic reading has caused difficulties, who still go to see your mail?

1. Replace Chinese with pinyin

This method is primarily designed to avoid anti-spam systems and to prevent access to the trash bins. However, it does make reading difficult or a direct look at the spam message. Instead of using pinyin, it is better to use the usual punctuation-sensitive words, or to use synonyms and adjectives to describe them directly.

2, randomly generated title

People with a mass mailing know that it's easy to get into the dumpster by repeatedly posting the same headline. So now a lot of mail has a function of random characters, some people for the sake of convenience, are directly using multiple variables to generate meaningless long title. It is meaningless to do so, and the opening rate is certainly less than one out of 10,000. Why not use a good variable and add the appropriate words to a title that can be read and not duplicated. You send 10,000 on top of 100.

3. Display multiple recipients

This is a few details of the bulk of the message set. But these settings are something that really affects the image of the entire message. If I see an email is sent to many people at the same time, basically I will be directly deleted, mass also do not send mass so obvious bar. This setting can be set in the recipient column "add Encryption" on the line.

4, the content is garbled

I have nothing to say about this. Web pages generally have two kinds of coding, GBK and UTF, people who do the site should be aware of this. Even if not clear, in any case, in the mass, to send an article to their own mailbox to try what is the appearance of mass, this is the most basic test. Even this step does not do, I do not know how to send this email to do things with the mentality.

5, only Accessories

Now the anti-spam system is very powerful, there are many characters sent too much will go directly into the dustbin, such as "free" and so on are more sensitive vocabulary. So some people for the sake of convenience, not to test what kind of mail success rate will be relatively high, directly put things in the attachment, sent a blank mail, thinking of the recipient to download the attachment to see. This is even more impossible, now the people have gradually increased the defensive heart, friends send an attachment, will ask what things will be downloaded, for fear of viruses, let alone a stranger hair.

On the whole, most of the questions are about seriousness, the real success of the mail marketing are tested many times before it will be successful, not a casual hair of the state of mind can be successful, do not spend time on the collection of the number of mailboxes, the first to do the quality of the mail itself, Improving the conversion rate is the shortest way to success. This article is issued by http://www.haokan.cc, please specify the reprint.