emarketer, a market research agency, said in a recent report

According to foreign media reports, emarketer, a market research agency, said in a recent report that global social gaming advertising will reach $220 million trillion this year and $293 million next year.

EMarketer in the report that this year, the global advertising will spend 220 million of dollars in social games and social applications in the ads, 2011 the advertising spending would reach 293 million dollars. These figures do not include ads for mobile applications.

For most social game developers, the current main source of revenue is not advertising, but virtual goods. But big social-game developers such as Zynga and playdom have come to recognize the importance of advertising and think that the social game they develop is a logical platform for advertising.

With the development of the social gaming market, emarketer's predictions may seem conservative. A 80% of Zynga's revenue comes from sales of virtual goods, according to a report by next research, another market researcher. Still, Zynga's gaming, such as Farmville's vast user base, has attracted advertisers ' attention.

"Advertising is going to be an important business model," says Mark Ping Pincus, Zynga's chief executive. "However, Ping Golf also pointed out that the future of social games advertising type needs to" reinvent ", and not copy the advertiser's past advertising mode.