EMarketer: An irreplaceable marketing opportunity for E-book readers

For most users, expensive, versatile tablets are more worth owning than a single ebook, but since 2009 the US http://www.aliyun.com/zixun/aggregation/8054.html "> The number of e-readers has quadrupled, and growth is still very fast.

EMarketer expects more than 20 million e-readers to be in the hands of consumers by the end of 2011, accounting for 8.7% of the U.S. adult population. By 2012, 12% of American adult users will have a similar e-reader, such as the Kindle, Sony,nook, etc.

Two recent market trends to promote the popularity of the E-book market, one is Amazon's advertising-backed Kindle version of the launch, the price of cheap products once again proved its market lethality, and second, the Nook color of the best-selling book has brought Liberty MEDIA10 billion of the takeover offer.

EMarketer's forecasts do not include the sharing of an ebook by many people, and the actual research shows that many users share an ebook with other readers, and Nielsen's data last year said 1/3 of E-readers users would share E-book readers with at least one person, This means that the number of users in the E-book market is millions of higher than 12.7 million units.

Advertisers had a hard time finding marketing opportunities for e-readers, and as the spring of 2011, Amazon's Kindle launch brought new marketing opportunities. By combining it with the advertising-supported Kindle, brand advertisers have the opportunity to reach E-book readers. In the past, advertisers would consider avoiding disturbing the user's reading experience in E-books, but the ads on Kindle screensavers and home pages seemed to strike a perfect balance between advertisers, distributors, equipment makers and consumers.