EMarketer: Where have social media marketers been successful?

This may surprise you, but the answer to these questions is not http://www.aliyun.com/zixun/aggregation/1560.html ">facebook."

More and more Inc500 companies are incorporating social media into business and marketing strategies. Not only that, they have achieved a certain degree of success, and are increasingly valuing the overall value of social media.

Many companies, including some fast-growing private enterprises, have been using "mashup" Strategies in social media, and Facebook is one of the most popular marketing platforms. A study published in January 2011 by the Marketing Research Center at Dartmouth College, University of Massachusetts, shows:

-In 2010, 71% of companies surveyed used Facebook as a marketing tool, compared with 2009 (61%).
-Another 2010 microblogging Twitter usage rate reached 59%, blog reached 50%, are ranked in the forefront of the list (as shown below).

The study found that if a company uses social media, it can often achieve some results. 85% of respondents said Facebook was successful, with a significant increase in data compared with 54% in 2009. But even so, Facebook was lost to the bulletin board, as 93% of respondents thought the bulletin board was a very successful strategy. The use rate of Foursquare in 2010 has also increased significantly. The study did not capture Foursquare2009 years of use data, but in 2010, 75% of companies have achieved some success by using Foursquare.

With the popularization of social media and the increasing prominence of its value, people's views on it are changing gradually. More and more companies are beginning to realize the importance of social media. In 2010, 86% of respondents said social media technology was "more important" or "very important", up from 7% to 79% in 2009 years. Moreover, the number of businesses that think social media is "very important" has increased significantly. (as shown in the following figure)

Thanks to a taste of success, these fast-growing inc.500 companies are increasingly valuing social media. Marketers are also constantly experimenting with social media networks to find the most appropriate tactical mix and marketing strategy for their businesses.

This article link: http://www.socialbeta.cn/articles/where-are-social-media-marketers-seeing-the-most-success.html/
Original link: http://www.emarketer.com/Article.aspx?R=1008211
Translator: @LexieLiang