emarketer:65 Older people prefer to watch news via tablet computers

According to a survey by Donald W. Reynolds journalism Cato, a significant majority of users in 2013 Q1 read news via smartphones and tablets. The 35-44-Year-old group has the highest rate of reading news through mobile terminals, with a share of more than 60% reading news for tablet users, with the exception of groups over the age of 65. Compared with smartphones, groups over the age of 65 are more accustomed to reading news via tablet computers, up to 59%. Mobile news reading is likely to affect the business of printing newspapers. Newspaper subscriptions dropped 2.2% to 31.1% during the 2012 Q1 to 2013 Q2. In the heavy crowd of mobile news reading, the decline is even more pronounced. In the 45-54-year-old group, the proportion of newspaper news subscriptions dropped from 34.4% to 28% in 2013. Localytics Analysis The mobile news reading application from July 2012 to 2013 found that the average frequency of users logging in to news applications increased by 39% over the year, while the time spent on news applications decreased by 26%. Tablets are an ideal news-reading tool, and users spend 50 times times more time reading news on tablets than mobile phones. Overall, print newspaper news readers have a slightly lower percentage of the overall population reading news on their mobile phones. Given that 12.7% of print newspaper news subscribers say they may cancel their newspaper subscriptions in the coming year, this is a good opportunity for mobile reading.