Embracing Big data: investing in people telling you how to "Touch Gold"

Investment Community November 28 report





Ma Yun has said that in the people do not know when the PC era, mobile internet is coming, and in the people have not made clear mobile Internet time, the Big Data era again. With the recent domestic mobile data service platform TalkingData announced that it has received tens of millions of dollars in investment from the Northern Lights, big data again become hot word.





recently, by the popularity of the concept of large data, Z 120th "Big Data and big business" event was held in Beijing.





Large data: The core is not technology, but the idea of the full use of value





, a partner in Wang Yuquan, said he had launched a major data-related product as early as 15 years ago, but found it impossible to push. Wang Yuquan To this explanation is, the number one to the big data importance degree direct influence execution intensity. In his view, even if the big data in China is very hot, more is still the industry's propaganda, the real need to use large data groups are not popular.





He used the film "Penalty Gold" as an example to analyze the role that large data can play when it is fully utilized. Is there any chance of using data to manage a baseball team? In this film, the team decides whether to hire or cut off the players based on the data. The coaches disagree, why give up on years of coaching experience and turn to the cold numbers? Although the outcome is the use of large data to help the team all the way through, but Wang Yuquan also added that large data need a certain amount of time to accumulate, the initial evaluation performance and no traditional data to judge performance, and because of this, many people did not endure the painful period, the big data was sentenced to "death penalty."





big business: Information integration high help brand grasp consumer psychology





Baidu Investment director Zhangxiaoyun that the future of the big data market will be more rapid development, in this regard, she expects that by 2020, the world will reach 35ZB of data, and this number will be 44 times times as much as today. What is the difference between big and traditional data? Zhangxiaoyun a simple image of the metaphor: traditional data like onions, is structured, very easy to delamination, large data is like a disorderly and disorderly yarn Regiment. She further analyzed that, because of such differences, the real-time information of large data records can record the consumption data with high information integration.





Zhangxiaoyun said that Baidu to the tourism search volume change trend for monitoring content, respectively, in the PC side and mobile app end of the data collection. When the Netizen searches with the PC, the search time is more in the working day, the search information is mainly around the tour. To the mobile app side, the peak of the search is on the weekends, the search content mainly for the surrounding hotel public transport routes. She concludes that through data analysis, different platform markets can be differentiated information marketing. For brands, the use of large data can undoubtedly help brands to more accurately understand the consumer psychology.





Big Data and the traditional industry encounter will bring about what kind of revolution?





for the development trend of internet finance, what kind of change will the big data bring to the traditional finance? Bank of Beijing Branch in the governor that the Internet and the advantages of large data can make up for the bank and Enterprise information asymmetry of the short board: first, you can grasp the cash flow, the second is to master the logistics, and the third is to master the information flow. The mastery of these three "streams" will help the banks to prevent risks and carry out bulk business operations.




Damien TalkingData, senior director of
, who recently won tens of millions of dollars in financing, talked about the company's "family history." He said that TalkingData was founded in 2007, initially a company for Sina, NetEase and other portals and vertical web site to do traffic statistics, now, they wait until the dawn of big data.





Damien cited a straightforward example: we found that the traditional banks used to be in the offline mode to do the guest, the cost is very high, need to invest a lot of cost to maintain the call center. Now the combination of mobile Internet, online data and behavioral analysis, can help banks with less cost, more efficient way to do crowd orientation.





in this regard, Wang Yuquan also think that the precise division of customers will be one of the big data of the force point. But although the concept of large data has been hyped, Lu Zhuorong, vice president of the capital, said that it is difficult to see the real model of large data, whether it is the service side of large data or the application, should be steady.