Embracing video-screen marketing in the age of large data

May 10, "Change the horizon, lead the trend" Archie Art 2013 video marketing sharing will be held in Qingdao, more than 300 from the National Day, food and beverage, automobiles, electronic consumption, home appliances, medicine, shoes and other industries of the most influential brand advertising representatives came to the scene. In a few days ago, Baidu has just announced 370 million U.S. dollars to acquire PPS, and the PPS video business and Archie Art to merge. After the merger of the two business, the entire platform user scale, duration all reached the industry first. As China's largest network video platform, Archie Art will provide video users and advertisers with better quality service. From the Chinese video industry to the leader of the change, Archie to the industry to share the Chinese video marketing trends and characteristics, to promote the large data era of video across-screen marketing booming.

Archie Art founder, CEO Dr Gong pointed out: "The technological revolution created a new era of network video, combined with a huge synergy, will soon be reflected in the new love of Qi to provide users with more, better content, better user experience, as well as advertisers to provide greater marketing value and marketing tools." Archie Technology and PPS have a strong technical gene, in order to achieve Archie art to become a great, powerful media gene of the technology companies laid a more solid foundation. ”

In 2012, the number of Chinese network video users and advertising scale continue to maintain high-speed growth, mobile network video market ushered in a blowout, showing the traditional video is completely different from the innovative marketing value and rich marketing model. Archie, senior vice president of Art marketing, said: "The use of large data to tap the marketing value of network video users has become the future of network Video marketing trends." New Echie, as the leader of the network video industry, will apply the massive search data and the user program data, redefine and write the video marketing value. ”

The marketing sharing will launch the Archie Art and Henan satellite TV together to create the first file of original Chinese character program "Hero of Chinese characters." The program will be invited to join many stars, such as Dan, Gao, and the Chinese top production team to create the use of multiple-screen linkage technology to achieve the computer screen, mobile screen and TV screen real-time cross-screen integration, achievement of this summer "network linkage" peak, but also this year, the most popular in the year of the major brand advertisers favored cultural programs. It is reported that the 2013 Archie will be in the hit drama, variety show and other content and major satellite TV in-depth cooperation, and continue to actively promote the network video new era of the Taiwan network linkage.

In addition, Archie also shows how to use large data to tap the marketing value of network video users. Relying on Baidu massive search data, to get through the Archie and PPS data, in a unique, authentic and credible large data platform based on the most accurate patch of domestic advertising form "A search hundred map" officially put on the market. This kind of innovation takes the search behavior as the directional basis, through the excavation Baidu search engine massive data to optimize the video advertisement service, accelerates its advertisement to become the present ability, has the accurate support ability to the Enterprise advertisement main launch and the return.

Industry originality and has been with many international line brand deep cooperation of search integrated marketing "dandelion program" in 2013 will continue to be the focus of advertisers chasing. This year, the love of Qi art dandelion plan will be upgraded, based on Baidu search popular life class data to build a larger category of professional knowledge of the short video library, and with Johnson, Philips, home music and other international brands continue to carry out deep cooperation. According to Philips V-store project leader Lin Lin introduced, to users in the search platform to respond to the real demand-oriented, the establishment and deployment of real-time response to the user's video content network, can effectively access the attention and transformation of accurate people.

Gong said: "Archie in more than three years of time to achieve a very eye-catching results, the merger of the new love will continue to deep into the network video market, for more brands to provide the most attractive video marketing services, and actively explore the mobile end of the innovative marketing services to achieve a win-all. ”