EMC Kissinger: Big Data and cloud computing concepts differ but intersect

"EMC is in the midst of a transition, from the past to the future, where EMC will be two disparate companies," said Patte Kissing, president and chief operating officer of the EMC Information Infrastructure Product division, who came to China one year later, "in the past EMC was just a storage vendor, In the future, EMC will lead the development of the information infrastructure solutions market and become the market leader, not a follower. ”

Patte Kissing, president and chief operating officer, EMC Information Infrastructure Products Division

EMC started in 2011, with first-quarter earnings showing a record $4.6 billion trillion in consolidated revenue from EMC Q1, with outstanding performance in Europe, the Middle East and Africa, Asia Pacific and Japan. "Greater China has a very good business growth, with a growing market share in China, and the ability of research and development centers to grow, including the development of Hadoop and Greenplum in China." We are very satisfied with the performance of EMC team in Greater China. The Chinese market is very big, so the pace to go faster. "As Kissinger evaluates.

At just the end of EMC World 2011, in addition to the cloud, EMC has been advocating the "big data" concept, large data concept is the new concept brought by EMC, want to understand this concept first from the "Big", "big" certainly refers to large datasets, generally around 10TB scale, However, in practical applications, many users put together a number of data sets, has formed a PB-level data volume, and this data from a variety of data sources, and in real-time, iterative way to achieve. This big data trend should be a homeopathic one, with large data in the medical, geographic information, genetic analysis, and film entertainment industries, while EMC is not simply storing data through Avamar, Isilon, and Greenplum, but it also needs to analyze the data, and are associated with the business process to operate.

On this EMC World 2011, EMC has announced a comprehensive strategy for software release, integration, and support for the Apache Hadoop Open-source software that is commonly used in data-intensive distributed applications, providing customers with the most powerful and efficient way to fully exploit the value of large data. This strategic release will further strengthen EMC's leadership. EMC also today launched the world's first custom, high-performance Hadoop dedicated data-processing device--greenplum HD Data computing Device (data Computing appliance).

"It can be said that the Hadoop strategy represents EMC's foray into the open source world, while announcing 15 EMC Hadoop distributors and more new products and solutions to be released at VMware conferences," Kissinger said. ”

And in the big data markets, EMC also faces powerful rivals such as IBM, Microsoft and Oracle, where IBM has a huge threat to EMC in large data areas, and Kissinger analyses: "IBM has a wealth of assets, such as a DB2 database environment, and IBM has acquired many businesses, In the entire hardware, software, solutions have a strong research and development strength. IBM has recently been pushing big data projects and IBM is also a distributor of Hadoop, so there is a lot of competition between EMC and IBM in large data areas. But unlike our big data strategy, EMC is based on cloud, virtualization, X86 Architecture, IBM is limited to mainframe architecture, not scalable, which will greatly constrain the development of IBM architecture. ”

In fact, big data and cloud computing are two different concepts, but there are many intersections between them. A simple description of the relationship between the two is "big data inseparable from the cloud", supporting large data and cloud computing the underlying principles are the same, that is, scale, automation, resource allocation, self-healing, these are the underlying technical principles, in fact, large data and cloud computing there are many synergies between the place.