EMC marketing cheats are digital heartbeats when big data opinion leaders

Helene Barnekow, senior vice president of EMC Global front-end marketing and channel marketing, visited China and said in an interview that EMC has been actively transforming from storage vendors to an information architecture solution provider. EMC's core strategy revolves around big data, cloud computing, social media, mobile Internet and four other trends. "In particular, EMC wants to be an opinion leader in the field of data. ”

Transformation of large data

Data from IDC show that the global market for large data technology and services will grow from $3.2 billion trillion in 2010 to $16.9 billion trillion in 2015, meaning its compound annual growth rate will reach 40%.

The picture is senior vice president of EMC Global front-end marketing and channel marketing Helene Barnekow

With the rise of cloud computing and big data, many IT companies have been involved in this area, and EMC is the kind of company that leads the trend.

Helene Barnekow said, "in order to better help customers to cloud computing and large data transformation, EMC itself is also in transition, in order to enhance their strength, in recent years, EMC acquisition of Greenplum and other companies, coupled with its own positive research and development input, EMC has become a big data area of opinion leaders." ”
As head of the marketing team, Helene Barnekow that EMC should be more stylish and sexy. After 8 years as a renowned consumer brand, Sony Ericsson, she joined EMC to bring a series of interesting and catchy "slogans" to EMC World, and EMC's cloud computing and Big Data strategy opened up.

As early as 2011, EMC WORLD,EMC the theme of "cloud computing falls on big data," announcing the arrival of the big data age. Since then, EMC has acted as a big data spokesperson. By the year 2012, EMC WORLD,EMC "TRANSFORM it+business+yourself", and the "Data Earth" concept even made IBM nervous. EMC announces that it, business, and individuals are in transition, and that it will take a transformational journey with businesses, governments, industries and individuals.

"2013 EMC World theme is ' lead your transformation ' and EMC's Big Data strategy is further sublimated," Helene Barnekow to CNET technology information network. ”

(Responsible editor: Fumingli)