Emerging Internet car rental company has officially to the traditional car rental giants "war"

"Just six months, in Beijing, PP car rental line registered fleet has more than 30,000 and we are confident that after a year, PP car rental platform transaction amount more than Shenzhou car rental." July 22, PP car rental strategic cooperation issued at the meeting held, PP Car co-founder, CMO Cyrus Wong stunned the world.

The Singapore-based P2P (PeertoPeer, personal-to-personal) Internet car rental company is only 10 months old, while Shenzhou Car Rental is currently the largest private car rental company in the country.

Currently, the rapid growth of the domestic car rental market continues to attract the attention of the capital sector, PP car rental asset-light mode has also been gradually favored. With capital assistance, a new round of car rental market knockout is under way.

PP Car shouting Divine

PP car rental using P2P leasing mode, the owner can be idle personal car hanging on the phone APP platform rental price, the tenant also rent a car through the APP. Compared to traditional car rental companies, P2P car rental prices are relatively low.

PP car rental in Beijing in October 2013 formally launched in June this year, its business has been extended to Shanghai, Guangzhou, Shenzhen, the follow-up of the urban expansion plan is also stepping up.

According to Wang Jiaming introduction, the current PP car rental platform registered vehicles has more than 50,000 vehicles, and tenants and transaction volume have maintained a 50% or more high growth. "In Beijing, at present, we have over 30,000 online registration fleets, while the current fleet of vehicles in China is 5,000."

Divine car rental May IPO Hong Kong IPO prospectus shows that the company's total revenue from 820 million yuan in 2011 to 2.7 billion in 2013, an increase of 3.3 times the CAGR of 81.6%, much higher growth rate over the same period the team 2 times the size of the growth.

"Short-term business is Divine's largest business segment, accounting for about 70% of its share of revenue of about 1.8 billion yuan, the subject of our target is the plate." PP car rental official said.

"According to the business structure of Shenzhou Car Rental, the traffic volume of the first and second tier cities has occupied 80% to 90% of the overall business, and the PP car rental will soon reach this proportion." Wang Jiaming told the Daily Economic News reporter. "The current transaction amount of Shenzhou Car Rental has been achieved through over one billion yuan of financing over the past seven years and we plan to surpass it within a year."

The introduction of capital staking area

June 7, PP car rental A round of 10 million US dollars in financing. In addition to the red shirt capital, Ming trend capital, clean capital is also listed on the investor side. Huang Mingming, founding partner of Mingcai Capital, said that compared with traditional car rental, PP car rental assets are small in size while releasing the value of the mainstream vehicle group, the private car, and forming a huge network effect.

In addition to PP car rental, other P2P car rental companies have also been optimistic about the venture, such as treasure driving car, bump car rental, car rental friends, have all got the financing.

A few days ago, just access to financing treasure car rental announced the completion of Beijing's largest private car rental information release platform - JuTong acquisition, become the first P2P domestic car rental industry acquisitions. It is reported that after the completion of the acquisition, the car pass and treasure into the car rental, and on this basis set up a treasure driving car Beijing Branch, focusing on the Beijing market operations. The acquisition, which means competition for private car sources is becoming the focus of competition for P2P car rental companies.

July 22, PP Car Rental announced with the car vertical type car home, high Germany map, such as home become a strategic partner. Ma Gang, vice president of Car House, said, "PP car rental is the most needed private car resources, we will provide them with support."

P2P car rental companies competing for private car resources, but also find ways to establish regional competitiveness. PP car rental plan in the next year to cover the domestic first-tier cities and some second-tier cities to lead the market.

According to Roland Berger's data, the penetration rate in the Chinese car rental market is still very low at 0.4%, far below the 1.6% and 2.5% of the U.S. and Japan, which has huge room for development. Meanwhile, the data shows that the short rental market will maintain rapid growth over the next five years, with a CAGR of 27% (US growth rate will be only 6% over the same period). The short term rental market is expected to grow from 6 billion in 2013 Yuan growth to 18.8 billion yuan in 2018.

Seeing the rapid growth of the car rental market trend, the major car rental companies are introducing the capital layout of the market. PP car rental related official said, "We will soon usher in the second round of financing."

Accompanied by the swarm of capital, the car rental market a new round of staking or start again.