Employee left to create condom brand

The thickness and the market thinnest 0.03mm are consistent; After the package is opened, the storage seminal sac is automatically upward and the second is positive and negative; spices from Ecuador; lubricants from the Netherlands, and for gay users to increase the number of 30% lubricants; The factory is from Malaysia;

From the Liu Kenan millet staff left millet, the creation of a condom brand "elephant" has a large half a year. 7th this month, the elephant condom to 7 loaded 59 yuan to officially listed on the official website. The above is Liu Kenan hand over the first report card.

Liu Kenan said that the original decision to do condoms, the original intention is to make their own use of the cool condom. But the specific how to use the cool, he himself at that time also novices. And the first version of the elephant in thickness, ease of use, privacy, production technology to do the optimization, is actually through a group of core user interaction and get idea.

Thickness, the current elephant's 0.03mm ultra-thin technology bought from the U.S. condom brand Trojan, thickness and the market's thinnest condom basically consistent (but allegedly Okamoto has done 0.02mm). In the near future, elephants have reached a partnership with Japanese condom brand Sagami. The company has developed a 0.01mm condom technology and elephants are expected to join the technology in an upgraded version.

In terms of ease of use, elephants do two-point optimizations: one-hand open, second-positive. Compared to previous multiple condoms, after tearing one, still need both hands to tear once again small packaging; Each condom is independent packaging, the number of hands torn down to 1, and it is said that the upgrade version of the independent small packaging even the last one to tear all saved, you can directly pinch open hand. Pinch open, the elephant condoms will be automatically set up on the capsule, to avoid users can not be divided into positive and negative.

Privacy, the Elephant Express use of 5 layers of packaging, express single on the name of the "gift". And, Liu Kenan revealed, the elephant is still developing two parts: can hide the mobile phone shell and socks.

Production process, Liu Kenan said that the original elephant also wanted to find a domestic generation factory production, but the end may be due to the pursuit of products (of course, many readers may also doubt is a gimmick), in short, the final raw materials and production of elephants chose the first paragraph of the globalization approach.

See here, I believe we will more or less from the elephant's products to see the shadow of millet-the strategy of winning a single product. And from the brand positioning and marketing strategy, the Elephant positioning is "to do the best understanding of the young condom brand", marketing is the use of Internet direct, with micro-bo, micro-letter, micro-film, friends Circle, such as Word-of-mouth transmission, and some of the shadow of millet.

It can be said that the elephant from the birth of the media has been played on the "use of millet mode to do condoms", "internet condoms and other labels." In today's "Millet mode", "Internet Mode" Bad street era, these words are in the end is a derogatory, I have been confused. But I want to talk about this from the perspective of the development trend of the sex industry.

The adult products industry has a history of nearly 20 years in China. From the first "furtive" roadside shop to the topic-specific girl Ma Jiajia the first time to bring the fun goods into the public discussion category, the sex industry gradually ushered in the development of the opportunity period. This is supported by a shift in the attitude of the capital markets. Adult products Wholesalers "Lovers", Mobile sex Dealers "price", respectively, in 2012, 2013 successively announced the completion of the industry's first to second fund.

From the contact with the industry, we generally believe that the key to the opportunity, in addition to the public acceptance, the manufacturers themselves can do is to the existing taste of goods mixed with the situation to achieve change, the future of the core competitiveness of manufacturers will be reflected in the product level of innovation. At present, I have learned that including, even cool science and technology research and development of remote sex tools, cost-effective in 2014 will push two independent research and development of "cost-effective male and female masturbation appliances", Ma Jiajia Spice shop owner playing the fun of creativity, seems to be in this direction. The principle that elephants specialize in the single product of condoms seems to be in line with this trend. Of course, the number of gimmicks involved, you need to taste the public.

Elephants at the beginning of the team founded by Shun for the fund, to obtain from Taishan capital millions dollar angel investment. January 7, the Elephant condom officially sold on the official website, 7 installed, priced 59 yuan, all the use of Shun Fung Express.

At the end of the interview, I asked Liu Kenan: "Are you enjoying the elephants now?" Liu Kenan replied, "I don't have a girlfriend now!"