Empty "Long tail", real customers!

Know the word "long tail" seems to have a few years, collected data, trying to understand the essence of it, but not every time, but more and more feel "http://www.aliyun.com/zixun/aggregation/15926.html" > Long Tail theory " Hollow.

1. The long tail originates from the statistical language. From the report to see less sales of products, but also to sell this product continued, why?

I had a firsthand experience years ago. have done data analysis, dozens of products will always find two products sold one or two a month, dozens of dollars, and then recommend such products offline. The answer from the sales is that the two products do not need sales staff, from BD's reply is the product of the partnership does not need to maintain, from the operation of the statement is basically not occupy system and database resources. See these responses, make up your mind, and never talk about it.

Know the long tail, try to think, why did not suggest the company to do more such products? Then think of this problem will certainly be considered "brain water."

The truth is: what enterprises do, to see resource consumption, the realization of conditions (business, technology and other conditions), appropriate to do, not suitable will not do.

2. The long Tail "theory" emphasizes that the accumulation of small markets will generate large energy, which is widely circulated in the industry. Baidu,google,amazon is considered a long tail of the classic, so small and medium-sized enterprises and small and medium-sized sites have become a "long tail."

Based on these internet "long tail" theory, I would like to try to put forward the traditional industry on the long tail theory of the classic: rice, light bulbs, canned water, instant noodles ...

Rice as food, should initially be their own, eat, have the surplus, or give the villagers, or exchange some other things. Become a commodity not only sold to the Village people, but also to the Outlander. Traffic developed, not only to sell nearby the local, but also to sell to the far-away ..., how many years after the packaging more and more sophisticated, supermarkets have exquisite small bag of rice ... Every development, the increased number of people eating rice is the last development of the "long tail."

Now home decoration, lighting become fashionable. Before many years, I am afraid who also dare not think the light bulb will have so many choices, carelessly, oneself again become "long tail".

Readers can think for themselves, why we are still canned water, the long tail of instant noodles, we or how many things long tail?

Summarize the reason why we become long tails: when innovation (creation, change, and Revolution), such as technology and business models, can be created to enable companies to discover and meet the scale of "incremental market" demand, "scale demand" becomes long tail.

Conclusion: The long tail is a phenomenon, and the long tail theory is included in the marketing management and economic theory known by the public. At present, it has not seen its self-improvement and development of the structural system to guide people's economic activities. It should be a product of the combination of economic phenomena and media language that is seen through data mining. Is the result of economic activity, not the cause.

The theory of "long tail" and the market situation are different, is an immature theory:

1. The "Long tail" theory emphasizes different and 28 laws. But the 28 law has never been the market cognition and the market consumption characteristic all. But people's understanding of the 28 law is extensive.
2. The "Long Tail" theory in the heat of too much emphasis on success, reminiscent of "success" should be so, and the success of the theory does not exist.
3. The "Long tail" theory ignores the relationship between competitive market patterns, market positioning and demand, which is most important. In a competitive environment, companies have their own positioning, just as Dell offers customized PCs, while IBM is strong in service.
4. The "Long tail" argument compares the operating differences embodied in different technical environmental conditions or business models. You can look for it and think about what kind of long tail you are.

At present, the inspiration from the Long Tail theory is: enterprises can improve the technical level or various innovations, try new business scope, and statistical analysis tools to find products and customers, the use of market means to seek large-scale incremental market. But this inspiration seems to be, whether there is a long tail theory, the people who should understand will understand.

For enterprises, understanding and meeting customer needs is the most realistic, enterprise's own ability to determine the requirements of the degree of satisfaction. Image some said, we want to sell all kinds of rice to the people of the country is certainly not to do, it is still to continue to explore, do what not to do what will sell more, sell better!