Empty: Talking about the difficulty of using microblog marketing

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Microblogging as the most real-time and updated interactive communication tool is the most important feature is integration and openness, you can through your mobile phone, IM and external API interface, and other channels to your micro-blog to publish messages, and Weibo has a community advantage function, At present, many enterprises and personal owners are trying and deepening the micro-BO marketing to achieve maximum marketing value, but micro-BO marketing also has its difficulties, empty to take personal experience to analyze their own and around the webmaster friends do grassroots microblogging marketing difficulties encountered.

One: The rapid increase of fans

Doing micro blogs in the early stages can be difficult to increase the speed of your fans unless you are a well-known company and celebrity star. In particular, grassroots enterprises Weibo, no name no gas and no financial resources. It is completely a product or brand of promotional introductions, equal to making a yell. If there is no good content or activity, then the rapid increase of fans that is a dream. (This also shows the value of marketing in micro-blogging) in fact, the early increase in the number of fans is nothing more than a cliché, empty here in repeat.

1: Integrity of personal data. If even the personal data is not complete, then you do not put the microblog in mind, how to do good?

2: The content of the attraction, who said the Enterprise Micro-blog to be Orthodox? Enterprise Weibo can also timely send some hot spots and short jokes to attract fans in the early days.

3: Take the initiative to listen to the small target group, the formation of the most original interactive communication.

4: Take part in hot topics and create hot topics and topic tags. Add the # topic # and give you an attractive view.

This is the initial stage of microblogging marketing, also can be called carrier

II: Rapid accumulation of target groups

The growing number of fans has formed the first step in Weibo marketing, but how many of these fans are your target group? As an enterprise microblogging you must have your specific target group, your target group will certainly be subject to regional restrictions, product restrictions, age restrictions, including these restrictions, how many useful fans left? It is only when your target fans accumulate so quickly that your tweets or promotional information can be spread quickly and achieve real communication effects. The implementation of this step is to pay attention to the patience and intentions, can also do some micro-blog early delivery activities (I said the third step)

This is the rise of microblogging marketing, this step can be called effect

Third: Microblogging marketing positioning, activities and sustainability

First of all, identify your microblogging positioning, is difficult to solve problems? or product promotion or promotional activities. Make it clear that you do micro blog positioning to do microblogging based on positioning.

When your target fans reach your expectations, then you can do some marketing activities, at this time to do micro-blog marketing activities can not only play a brand of product promotion and a certain rate of conversion. You can also quickly increase the number of target fans. The words of the literati are summed up in stone.

At present, many enterprises and stationmaster are doing some micro-blog marketing activities, the most common is to broadcast the content of micro-blog and fans to add and then filter the number of how many as the event's reward. This mode of activity is certainly effective, otherwise it will not be so many people follow suit! But the empty proposed this mode of inadequacy, follow-up lack of, such as empty to reward forward my microblog 10th, 100th, 1000th as the reward. When relayed to 1000, it means the end of the event. (There are some other models are not listed, basically the same) why not do a little innovation and let this activity more long-term spread! It is the essence of marketing to be able to maximize the value of an activity. Empty on other platforms. This model is a small change to achieve the effect of continuity! Prepare to write a separate article for everyone to shoot bricks. can also add my QQ discussion.

Weibo marketing is a new way of marketing, as grassroots groups are basically in touch with Stone River stage. As long as the heart of innovation to do micro-blog marketing will certainly be harvested.

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