Original title: EMS to reduce the price of many embarrassing: has been in the field of Electronic Business Express Edge
Pang Sweet
The Electric business field is one of the main exerting force points of EMS this price reduction. Reporter in the interview that the electric business is in recent years the fastest growth in the field of express service, but the electricity business will not choose cost-effective express services. High-priced EMS in the field of electrical business has been basically marginalized
Express industry's fierce competition, making "price reduction, or not down" to become China Express enterprises must face the problem. A few days ago, the Chinese Postal Courier Logistics Co., Ltd. (hereinafter referred to as "EMS"), which has been taking high price routes, has quietly lowered the "noble head".
September 25, the EMS quietly lowered the Guangzhou, Fujian, Beijing and other regions with the city and the province courier service prices.
"First Financial daily" reporter to the EMS 11183 Customer Service Hotline to inquire, in the sale of the Guangzhou, with the city's business with the city's first pearl from the original 16 yuan/kg down to 12/kg, the weight of 2 yuan per catty, the first heavy price per ticket fell by 25%; Guangdong Province in the same city express business by the original 14 yuan/ The pound lowered to 12 yuan/kg, continued to weigh 2 yuan per kilogram, the price of 4 yuan per ticket.
An EMS internal staff told reporters that because the provinces of the EMS is an independent operation, the price promotion only in local areas, "mainly with the local branch of the development strategy." ”
Lower prices
"Price reduction is the most effective way for EMS to pull business volume." China Express Advisory Network chief consultant Xu to this reporter said. According to many industry personage's analysis, EMS this price "diving" behind contains a series of reasons.
EMS IPO has entered the countdown phase, and in the Express industry IPO assessment of the two main indicators-business volume and business income, EMS performance is not satisfactory. For example, 2011 EMS market share from 2010 20% fell to 18%, from the first direct fall to the third, the top two were Shentong (22%), Yuantong (19%).
In terms of business income, the current EMS, although still occupy a certain advantage, "income to next year will be difficult to talk about." "A senior practitioner in the logistics industry told reporters.
The EMS, which loses market share, is obviously unwilling to see the "double super" situation again, especially as the IPO nears, it needs to take good performance to consolidate its market position. As a result, EMS's price reduction behavior is seen by the industry as a rescue action.
The Electric business field is one of the main exerting force points of EMS this price reduction. Reporter in the interview that the electric business is in recent years the fastest growth in the field of express service, but the electricity business will not choose cost-effective express services. High-priced EMS in the field of electrical business has been basically marginalized. "In addition to other courier can not be sent to the remote areas, the other areas of basic use of EMS, not cost-effective." Taobao Crown shop owner told reporters.
This EMS in individual market to the electricity merchant Express "1 kg within 8 yuan per ticket" low price promotional activities, can be seen as EMS from the field of business courier to the network to buy Express business extension of the test water.
Service is the fundamental
Zhou Yide, dean of Shanghai Research Institute of China Post Group, told the media recently that the price-reduction behavior of EMS in some cities is a tactic of market competition.
"A price war can create a momentary sensation, but it is definitely not a long-term development." "A courier industry practitioners to reporters that the future of the express industry competition in the service price."
Xu said EMS This price reduction behavior will affect China's entire express industry development. "The first hit is the downwind, followed by a four-pass." "This depends on the extent and duration of the next reduction in EMS sales."
As the old boss, EMS has other express companies do not have the comprehensive advantages. For example, to cover the township level of a powerful terminal network, terminal tentacles have been extended to township level, in many remote areas, EMS is the only delivery of logistics channels. At present, other express enterprises can not be served in remote areas of business are with EMS cooperation. In the large customer base, EMS occupies a natural advantage, many countries, the head of large enterprises are basically EMS fixed customers.
But in terms of soft power, the EMS obviously has a lot of room for improvement. For example, the downwind, "four to one Tatsu" and other Express enterprise's collection time basically lasted until 9 o'clock in the evening, and EMS collection time only to every 7 o'clock in the evening.
"This is a systemic problem, but the future market is a highly competitive free-market economy, which is the most urgent issue for EMS to improve service performance." "Xu said.