Emulate the music-vision model several success or failure? Appliance Enterprise Transformation don't play the concept

The development of the Internet to the traditional household electrical appliances enterprises brought no small pressure, "do not change will be eliminated." "There are people in the industry has issued a steel feeling." In the face of the Internet tide, some enterprises are also starting to "embrace the Internet" transformation. such as Konka "Double 11" during the line below the same price for promotion, Changhong earlier proposed the family Internet strategy, for these attempts to transform, some experts said too superficial, the enterprise must first change the mode of thinking, can not let the transformation strategy into concept. Enterprises have ambitions but the current situation is still the concept of October mid-June, Changhong launched the home Internet strategy, the future, Changhong will allow users to achieve all the home Changhong home appliances linkage. According to Changhong, the strategy will use the most popular big data to do support, it is reported that the company began in June this year with the IT company IBM cooperation Large data center, changed the previous household survey analysis methods. As a product category is more abundant enterprise, Changhong's home internet strategy looks more easy to achieve, as the Changhong public relations response, Changhong Hope in the next 3-5 years to become smart home appliances brand No.1. From the immediate interests of the view, Changhong also because of the release of the strategy to make a fortune. It is understood that after the release of the strategy, Changhong stock has appeared 3 times, the increase also reached 50%, this is always "low-cost" Changhong stock is not easy. What will be the long-term development? First look at the current market of Changhong products, in various categories, Changhong products are not ranked first in the market, integrated household appliances enterprises, Haier and other enterprises ranked before; in the color TV enterprise, Hisense is the first, in such a competitive environment, Changhong leaped first seems to need to pay the strength. For the three to five years Changhong proposed to become a smart home appliances brand No.1, well-known household appliance industry experts, Lu-blade is more willing to encourage to say that this goal is the enterprise's ambition. What about the practicality of strategy? Changhong's home Internet is in fact to want users to buy the entire set of Changhong smart home appliances, through the intelligent control of Changhong, so that these appliances can be linked to better service users. This way presumably many people will not be unfamiliar with, this is similar to Haier several years ago put forward the network of home appliances. After several years of product development and marketing, Haier's internet of things strategy developed this blank market, but has not formed a climate. Prior to the industry has been considered home appliances linkage is only a gimmick or concept, now Changhong also want their products Internet, experts also gave a similar view. "The true interconnection is not a single brand product interconnection, should be any brand product interconnection." "Allwin Consulting Flat Display Division general manager Chuang to Beijing Morning News reporter explained, home appliance interconnection is a trend in the future, is a traditional home appliance enterprise transformation and upgrading of a direction, involved in the enterprise is very far-sighted, but currently engaged in too few enterprises, and lack of market opportunities, consumers will not necessarily pay, so whether the implementation has yet to be observed. At the same time, Chuang also believes that it is because the participation of enterprises, industryNot enough, some industry standards have not been established, a single enterprise to implement such a strategy does exist certain difficulties. The land-edge wave has the same view, he believes that the current traditional appliances are exploring the way to upgrade, embracing the Internet is a very important way, but for changhong such a home appliance Internet strategy is now only a concept, because the lack of good external conditions, such as rules and network signals, "these external conditions are good, Might help the industry. " Internet is the attempt phase of traditional enterprises to change the thinking of hardware profit in the hope that Changhong home appliances on the Internet time to look at other enterprises of the transformation mode. From the 2013 market situation, to do the Internet products seem to become a traditional enterprise step chess. Some time ago Tcl and Archie Art launched a smart TV tv+, Skyworth United Alibaba launched cool new TV brand, these are known as Internet TV, this is because it contains not only the intelligent function of the Internet, but also because the traditional enterprises are gradually looking for the internet gene. With the above several vendors, Konka did not choose to cooperate with Internet companies to produce Internet products, but alone burden created 8 nuclear 4K TV, and declared "Konka 4K more than clear", in the high intersection, Konka 4K TV touch function also embodies the characteristics of the internet era. For embracing the Internet, Konka also actively use the electronic business and micro-letter and other social platforms, "Double 11" period, Konka became the first line to announce the same price of the product manufacturers, and after the announcement of a record of 410 million Yuan performance. In the micro-credit public platform, Konka also registered a number of Konka brand related to the public number, the company Marketing Center marketing Department staff said that these are konka to upgrade the way of transformation. "Companies like Konka are on the Internet at the operating level," he said. Chuang told the Beijing Morning News reporter, based on the different genes, compared with the Internet enterprises, traditional appliances will not be so subversive, now can not say whose model is right, or wrong, each manufacturer in a different way to try. Lu-Edge Wave also agree with this view, he believes that at present Konka is still trying to stage, this is a gradual improvement of the process. And the Internet music as a new senior vice President Liang that the traditional enterprise and Internet enterprises still exist a certain difference, the biggest difference is not the management of different, but the cultural, traditional enterprises should be converted to rely on hardware profit thinking, deep service is the expression of the Internet gene. Follow the music of the Super TV marketing mode traditional enterprises also need to add some innovation traditional enterprises are to make the hardware as a way to make money, when millet, music and other Internet companies stationed in the home appliance industry, using Internet content to make money to become the topic of discussion. And for the traditional enterprises in the inherent mode of survival, in the transition, or out of caution, or because of lack of experience to choose the way to follow the internet companies, the industry believes that this is not bad, but should be included in the innovation element. Emulate the music-vision model several success or failure? 2013 is the year of the exerting force of Internet television. Not only has the Internet enterprise's aggressive attack, but also has the traditional manufacturer not to be outdone the transformation, so all the brands of Internet television have appeared. In July of this year, the X60 Super TV is selected to be sold in the form of booking and snapping. followed by a burst of imitation: TV box predecessors with the State Electronics launched the Internet television, and in the same state electronic platform for the electronics business on sale; Tcl United Love Qi Art manufacturing TV tv+ in Jingdong Mall starting, also chose to buy the way Skyworth combined with Alibaba's cool TV set at Skyworth's cool open market and the day Cat Mall. Look at the combination of content and hardware, the traditional manufacturers have mastered the advantages of hardware, in the content does not seem so good. Music as a video of the content of the network to do the accumulation of resources, the traditional manufacturers also find inspiration, they have to cooperate with the content business, formed a deep connection between the content and hardware. It is rumored that even just acquired pplive Suningyun the next step is to do a software and hardware are Internet enterprises. The internet has brought a lot of opportunities, imitation does not become a problem, but looking back to the living room of the Battle of the September and October, this imitation did not bring more effect, but from the market concern, traditional manufacturers of internet television has not received more attention. Why not in The imitation of some of the elements of innovation as being imitated, music, according to the aspect said, in a short period of time there will be no enterprise beyond the video of the user experience, because music depends on innovation. "At present, only the music of the world to do vertical integration, only vertical integration can continue to do cross-border innovation, to play a synergistic role in innovation." "Music as a new senior vice President Liang told the Beijing Morning News reporter, a lot of innovation is from the integration point of the cross-border, a lot of innovation from the link and link between the synergy," This is the advantage of Music view. He believes that the traditional economic theory or product theory, are focused on their respective roles, and then a simple coincidence, so the traditional enterprises to transform should be innovative, and let this innovation is difficult to be surpassed by other enterprises. Industry insiders also have this view. An Internet analyst once told reporters and regardless of whether the performance of the video super TV can be long fluttering red, at least its Internet gene makes it easier to Internet, "Le CP2C marketing model to create an ecological circle, to imitate, traditional enterprises should add their own innovation, so as to timely transformation." Morning News reporter Chen Ruipei