Encourage users to evaluate and feedback information on the development of the site is particularly critical

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The Internet is a virtual platform, because you can not see the other side of the screen face-to-face, after seeing a message, we need to verify through many parties to confirm. In the process, it is often easier to accept a friend who is around or is familiar with us recommending a message. Ordinary users of the real feedback information than the main site of the introduction of illustrations can win the user's attention and trust, and this information feedback is the user of the product and service experience evaluation.

In this demand, all kinds of reviews Web site came into being. In China's Internet platform, reviews the site's user activity is very high, is also a key business public relations platform. For example, when you buy a product, or want to go to a place to spend, we generally look at the product information online evaluation. From the product to the restaurant to the scenic spots can be more real and objective information through the public comments, of course, set up such an independent comment platform requires a lot of energy and financial resources, more difficult, so many sites have opened their own user comments section, so that users and users have better communication, through the user's comments to retain users.

In the online shopping we often have such experience, a product before the list will first refer to other people's evaluation, no matter how detailed the product introduction, other consumer evaluation for us more credibility. If a product sales are good, but the number of users evaluation is very few, then choose this product will be more cautious, user evaluation of product sales is very important. In a lot of online shopping and E-commerce platform, we can see encouraging users to evaluate the tips, through evaluation to obtain points, evaluation of deductible cash, invite user evaluation and other ways to encourage users to feedback information, product, service evaluation.

The website system will prompt and guide the user to evaluate when receiving the goods during the online shopping process. For example, in the Gifted flower network www.1608.cn This online flower ordering platform, in the "My Order" page of the prominent position to remind the user evaluation, successful booking after the evaluation of services, that is to send 500 points (equivalent to 5 yuan), and this integral can be bought flowers or accumulated directly after the purchase, This kind of way not only lets the old user always thinking not to use the complete integral, increases the old user's stickiness, more importantly is lets the new user understand the website service in the appraisal, enhances to the website goodwill, and provides the reference information. Through high points to encourage user evaluation, the user's real evaluation on the site to display a prominent position to their new users, and ultimately achieve the success of the order.

Similar to the user evaluation platform such as excellent flower network, in the independent E-commerce site is very common, such as where customers, wheat bags and other independent purchase network site, the user's evaluation appears to be particularly important. With the development of E-commerce, more and more traditional products from the line to the line, there will be more and more independent online purchase site development, and for users, in addition to the quality of the product itself, other users of the evaluation is an important reference basis. In our own experience, have we not also in the same product comparison, and finally select users to evaluate more real business? The above excellent flower net "delivery more punctual, spend fresh" evaluation, is not let us have a more direct impression on the flower net flowers, more specific reference? Improve the user evaluation system and the way to the website sales and development is of great significance, but also in the user evaluation to achieve the site's Word-of-mouth spread.

For independent online shopping platform, user evaluation is very important, for all kinds of exchange forums, let users actively feedback information, sharing in the forum harvest and unexpected surprises, can greatly arouse the interest of other users. To know the user's praise than the site itself boast more value and effectiveness, so encourage user evaluation, encourage users to feedback information, the development of the site is particularly critical. (Wen/Meng Jiang)