Encyclopedia building Station Lectures: Interview Litters CEO Wang Jinming

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Hello everyone, I am the Wang Jinming of the litters regiment. I am Shandong Yantai people. Graduated from Tsinghua University. 2008 in Tsinghua Dormitory set up a network, which is a solution to white-collar and college students "what-play, where-where to play, who with whom" the demand of the site. In January 2010, two "Avatar" films and a ski group purchase were made on the set-net platform, and the buyers were found in the group buying market. March 15, 2010, our new project litters officially online. (a) Like the current popular group buying site, the litters group is similar to Groupon's model, organizing consumer group buy service Products website:

1, most of the products for the service category

2. A new product every day

3, each product is very low discount, some low to 01 percent. Called 55tuan, we are expecting an average discount of less than 55 percent

4, each product placement time is 2 days or sell out

5, the entire Site page, only one store, only one product, only one button-buy immediately

Our team currently has 20 people, the core founding members of 4 people, of which 3 people graduated from Tsinghua University, 1 People graduated from the Chinese Academy of Sciences. Among them, 3 master's degrees, 1 ph. D. I founded the Internet Association of Tsinghua University, and has served as president, Chairman, has been in Korea's largest internet company NHN internship.

What we offer users is:

A) low-priced products

B High quality service

C Unique Experience

There are more than 20 products, belonging to the Litters Group initiative, such as golf, tourism, board games, drama, pottery, billiards and so on.

We are concerned about the experience of the user's leisure life, not only e-commerce, focus on products of novelty. We are the industry's first in the sidebar to open another single group purchase site, is also the first weekend still selling products Friday site. At present, buy the market competition is very fierce. Some say there are 500 home, and some say there are 1000 group purchase sites, including Sina, Sohu and other sites on the group purchase service. They have mastered a great deal of resources. But the impact on us is not big yet. There is a large web site on the line after we monitor the discovery that our flow does not drop back. Because the market is big enough, there are many competing and surviving. The most important thing is not how much resources are mastered, but what kind of experience they bring to the user. A big website once talked to us, for large companies, just a small project or small department, accounting for its business less than 10%, and for our independent web sites, this is the whole of life. We will do our best. Historically, with the exception of blogs and microblogs, it is rare for large sites to kill small sites. When Yahoo has everything, Google has developed a search box. When Google does everything, Facebook makes Google tremble with a simple blue page. Twitter was born when Facebook felt it was connected to everyone. This kind of small stroke big miracle, can only happen in the field of Internet.

Large sites can sell books, can sell tickets, can do the community, you can do search, but when, where, everyone, Baidu and other such sites, are in the cracks in the big site survived, and developed well. The operation process of the Litters Regiment is: through the search on the Internet, lock the reliable store, by the salesman to negotiate. Generally after two to three times to negotiate, can reach the initial cooperation intention. According to the cooperation intention of the products and prices, survey, analysis of user needs. Sign cooperation contract, arrange schedule, website release, after sale problem handling.

Because the service system in China is not very perfect, so the shops are mixed. When looking for a store, we generally follow a few principles:

I. Have a good reputation of the business. Must pay attention to identify the network on the credibility of the business of the fraud. Public comments on a number of five-star shops, in fact, are false.

II. businesses that offer a unique experience.

III. Businesses that need to buy products or store brands.

Iv. there must be sufficient measures to restrain the business from doing so.

No matter how to prevent beforehand, there will be some problems. As：

I. The merchant runs away with money.

II. The service or product offered by the merchant is greatly discounted.

Iii. after the merchant collects the transaction fee, it delays or refuses to provide the service for various reasons.

Iv. business breach.

and Encyclopedia of the site, how to combine with our group buying site, I think there are some of the following binding points:

1, the use of their own professional advantages and resource advantages, and group purchase site group purchase projects. such as special "Nourishing Encyclopedia", Do "Tourism encyclopedia", there are some offline resources.

and industry experience.

2, on the encyclopedia site to buy the site itself to do objective, the overall introduction. Including the personal background of its founding team, including its founder experience and stories, including the user's evaluation of it, daily visits and so on.

3, the daily recommendation of the development of business history and background, the reputation of business reputation, the layout of business chains can have a complete introduction.

4, the introduction of services or products should be the focus. For example, in the previous products of the litters group, the products that can be combined well with the encyclopedia include:

A. Liang, Lin Yin-themed coffee bar: the introduction of two people.

B. Alice in Wonderland movie ticket: Introduction to the film and introduction to the development of the 3D film.

C. Pease Rose red wine: Introduction to the Rhone Valley.

D. The Three Kingdoms kill: The Origin of the Three Kingdoms Kill, the current popular situation, the company was Grand acquisition of the truth.

E. Sichuan travel Pass: An introduction to all the attractions in Sichuan.

F. Divination bar: A description of background information on the development of divination and the divination culture around the world

About the future development direction of group buying, the superficial thought, will have the following several directions:

A) Vertical: There will be a focus on cosmetics, focus on the student supplies of the site appears;

(b) Regionalization: Because of the product properties of group buying, this is a very regional area. Some group buying websites will monopolize the stores and users of a two or three-line city.

C differentiation: In big cities will appear to do very good 10 or so sites, there will be a large number of dead, there will be some income is good, but not enough to make a public company's website.

The above is my personal some superficial analysis and introduction. Hope to throw bricks to smash Jade. Welcome to ask questions. Thank you!