Engaged in network marketing, where is your market?

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Speaking of network marketing, most people and enterprises are understanding, and now the Enterprise marketing model emerges, all forms coexist, but most enterprises are not understand from what to do this, relatively speaking, small and medium-sized marketing is the basis for development, the market is the premise of profitability, network marketing and general marketing methods, In the premise of establishing a strategy, the most important thing is to find the market, so that our marketing strategy can get substantial results, then find the market need to know which concepts?

What kind of market should enterprises look for?

Accurate positioning of all walks of life market is very necessary, blind development of the market will only be time-consuming and expensive, a precise direction of the market importance is self-evident. But do market positioning needs to grasp three kinds of marketing relationship:

1. Relationship with marketing planning

Any marketing must be based on marketing planning, a direction of general planning, enterprise marketing needs to have the core planning content, in the same service and marketing premise to seek the differentiation of enterprises.

2. Relationship with traditional marketing

Network Marketing enterprises should not completely abandon the traditional marketing, now many enterprises in the search for transformation, the basis of transformation is the expansion of the enterprise scale, to expand the size of the need to increase the enterprise's own revenue, it must seek new business channels, network marketing can also use traditional marketing better implementation of the overall planning, Help some enterprises to promote and implement O2O marketing model.

3. Relationship with market segments

Marketing strategy and the promotion of investment is an important prerequisite for the need to be based on the actual, the early need for adequate market research, enterprises in the same period of service needs to find differentiated products and services, integrated marketing core promotion point, today's O2O market is in full swing, The author of the Hefei decoration industry by the investigation found that the promotion of O2O model of the small number of enterprises, which shows that our business is not the relationship between marketing and the market. Market positioning, integration of differentiated marketing, enterprises fully grasp the characteristics of E-commerce platform, to complement each other.

Second, how the enterprise to find the market?

Any marketing development is to pay attention to the radiation range of marketing, enterprises all marketing activities important point is around the market consumers, develop targeted customers, expand market share. Therefore, enterprises need to identify the specific needs of consumers, to provide the most suitable or differentiated products and services to meet the requirements of market consumers, but also effective and timely rapid delivery of their products and services between consumers.

Today's E-commerce market is used by most products and services, basically can say that no industry is not suitable to engage in network marketing, from a seller or business point of view, there is no selling products and services, only those who do not sell things, the process of selling not only need to fully understand your products, More need to find the selling point of the product in order to better promote products.

Do a good job of enterprise products and services selling points need to do the following several ways:

1. Determine the actual needs of the market and potential customers;

2. Fully understand the product, refining the core selling points;

3. Market segmentation to deal with, the level of locking market demand;

4. Develop effective promotion methods, effective and timely delivery of product and service information;

5. Seek differentiated marketing points, enlarge publicity.

Third, where should companies go to find markets?

There are many kinds of network marketing channels, common channels are the establishment of corporate websites, search engine optimization and competitive promotion, forum marketing is a part of the effective marketing channels, a relatively small number of popular forums can be clustered a certain potential customer market, the same mail, micro-bo marketing form of the same existence, but not for the majority of enterprises to adopt, Micro-Credit marketing in recent years has been a great degree of development, because of its large user groups to attract more attention and marketing enterprises involved. Now is the era of electronic commerce, enterprise Network Marketing advantages are more and more prominent, network platform relatively more interactive more strong, conducive to the effective spread of traditional enterprise Word-of-mouth, the brand is conducive to the casting, online transmission of information faster than timely, these characteristics for the publicity must be excellent, Network Marketing and products have the same difference, so that in the changing market stage of the preemptive opportunity.

This article by: Hefei Decoration Company http://www.hfls.cn/zhuangxiuketang/Original editor (imzings& Luzhou amorous feelings 2013.4.5) reprint please indicate the source, thank you!

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