English learning platform Reading-A-Z official authorization

Today, more consumer power has been promoted to become parents, while China's annual number of new children in about 16 million, children early education is undoubtedly a tempting cake, which English learning is the inevitable big head. In order not to let the children lose at the starting line, parents are also hard to fight: In addition to the admission of expensive foreign teacher training courses, but also in private collection of useful English tutorials reading their own to teach.

It's the chance, baby. Reading-A-Z officially authorized this August to develop an online English early education program for 3-12-year olds, "Baby English Speaking" (iOS, Android). Readinga-z for many parents, it is the world's authoritative children's English learning platform, in more than 155 countries, in the United States and Canada more than half of the regional teaching institutions will use this course and teaching materials. "Baby English" tell 36 Krypton, at present the same kind of early teaching English applications are mostly scattered knowledge, professional degree is not high problem, not a mature learning system to support behind. They hope to provide parents with a professional online English early education platform through cooperation with reading-A-Z. In addition, "Baby English" added speech recognition function, the first to support phonics phonics speech recognition, a bit like the English language of the child version.

Children teach early, of course, lively and interesting to attract children to study actively. Baby plan to use the plot-style learning model, the child with the protagonist of the lion to come to the role, through the rescue mother, the middle will be with the protagonist's adventures to transform the scene. How to get through? For example, the first off on nn pronunciation as the theme, the baby needs to collect pronunciation related to four items: "Nail", "nest", "noodle" and "nut", each word with the image of animation and standard pronunciation, interactive Click to jump out of fun animation. The application also has two entrances for parents and children, and parental access can be used to view children's learning progress in real time.

Profit model, the first 15 sections of the course free, 16-35 charges, a set of priced 1180 yuan, but also include the line of the reading-A-Z paper textbooks and supplementary points to read pens.

Also focused on the field of online English education for children is the web-side Vipkid, which focuses on ' one to one ' American primary school curriculum, by TESOL internationally accredited North American foreign-language professor online; fluent English said July produced the monster School, but also in the form of games to encourage children to follow the pronunciation tutorial "clear Speech "acquired an American accent. The former two are more suitable for the older children than the baby in English. The market is growing fast, there are a lot of imaginary space, the current stage is more like a blossom together to make this piece of cake bigger.

Baby, all planned. Previous positioning is a focus on the 0-6-Year-old preschool children's parenting applications. The so-called 0-3-Year-old is raised, 3-6-year-old is fertile. Because of the discovery of a 0-3-year-old market with a change in the user group, the child grew up, mothers are more and more concerned about education, so from last year to do with the 3-6-year-old multiple intelligence, "baby English" is their first attempt to English early teaching related content.

English early teaching App, the user is a child, often behind the decision are parents. I asked a round of parents, their biggest concern is not the effect of online education, but the ipad and mobile phone to children's eyesight damage. At the same time, according to the 2013-2014 China Online Education trends study, 65% of parents are willing to tutor themselves at preschool. It is a good vision for parents to let go of their children, but most parents will still worry about their children's consciousness, after all, the APP store occupies a large part of the land of the game.

Therefore, in addition to the APP, how to carry the content of the curriculum in a more diverse form to address parental concerns, perhaps many children online education can try the direction. For example, with the combination of intelligent hardware, the development of learning machines or intelligent robots, robots can not only dialogue, but also to the children's English recorded to parents, usually parents are more willing to pay for the hardware, but also encourage parents to participate in, to prevent the ipad or mobile phones become "digital babysitter" : Some barriers need the help of parents to continue, each phase of the online learning can prompt parents to decorate how small tasks to strengthen children's memory.

The last is the promotional video of the baby speaking English: