English web site construction and promotion of common problems and solutions

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Common problems in the construction and promotion of English website are:

1. The website design is Chinese, does not conform to the foreign user browsing habit, causes the foreigner to be difficult to find he wants the information and the browsing habit, feels awkward;

2. Website design is not professional, rough workmanship, a lot of English grammar mistakes, resulting in foreign users feel that the company is very small and not professional and careless, but not the opportunity for cooperation;

3. The Web site can not be opened abroad, or foreign users to open their website slowly unbearable;

4. Message feedback on the website, online consultation, email consultation is a device, the user asked for a half-day, did not get a reply;

5. Website Basic optimization did not do, in the overseas series of search engine rankings, so that buyers are difficult to find;

6. Website optimization do harm, by the search engine sealed, resulting in search engines can not find the site;

7. Ignoring the habits of local users abroad, ignoring the local well-known websites and yellow pages and other buyers commonly used tools.

In response to the above solutions, we propose to start with the following points:

1. The website design is western, conforms to the browsing custom of overseas customers. Note the font size (westerners prefer smaller fonts), browser coding (many overseas users do not have Chinese language support installed, the site should be utf-8 code), details processing (language details, website design, etc.). 2. The website design consults the foreign well-known big company, makes the atmosphere, the steady momentum comes. Foreign users rarely come to the mainland to visit, a lot of information is through the website to understand, if the company is small, should be on the site to make the atmosphere, showing their strength and professional, the company if large, more should show their qualifications and strength.

3. The website is placed in overseas servers to ensure that overseas users visit the speed of the site, if it is a global user group, the proposed use of the United States host.

4. Use the Overseas Enterprise mailbox or have the overseas forwarding function high-end enterprise mailbox, guarantees the global sending and receiving normal. Domestic mail server because of spam, IP address is often blocked abroad, resulting in mail sent overseas often be returned or received, which will seriously affect the normal foreign trade business dealings.

5. Website construction process to carry out the most basic site optimization, such as keyword optimization, navigation optimization, label optimization, keyword density and so must be noted that these can be regarded as the basic configuration of modern website construction.

6. Do not to opportunistic, to do some dishonest marketing methods, such as sending spam, search engine cheat, etc., the consequences are very serious.

7. Know more about the usage of the target customer group. As in Europe, many professional buyers use yellow pages more often than the Internet. Some places are using business-to-business business platform more than search engines, some places are the opposite, as well as exhibitions, according to the habits of different regions to develop different network marketing programs.

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