Enhai: The market potential of network marketing is huge to be discovered

Source: Internet
Author: User
Keywords Network marketing Internet excavation

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China's Internet market in recent years has been a significant development, whether the Internet users or the number of Web sites in the forefront of the world. Under the impetus of the Olympic Games, China's network New economy also appeared the rapid development momentum. In this connection, CNNIC Senior research advisor Enhai, in 08, "Internet Conference-Enterprise Network Marketing Innovation Development Forum" pointed out that in the Internet value gradually improve the situation, China's network marketing market potential is very large, is currently awaiting the depth of enterprise exploration and excavation.

  

Enhai, Senior research advisor, China Internet Network Information Center

According to the latest data from China Internet Network Information Center, the number of Chinese Internet users has reached 253 million, ranking first in the world. In terms of basic information resources, the number of Web sites is 1.919 million, with an annual growth rate of 46.3%. The internet has become one of the most influential media. During the Olympic Games, the Internet has become the most popular choice for users to receive the Olympic information channels.

  

Enhai pointed out that in the Internet, the number of Web sites and the impact of the internet has reached a very high level of the era, the potential of the network economy has gradually emerged. Surveys show that netizens not only choose the Internet as their information channel, they prefer to do shopping through the Internet. In the vast audience of the internet, it can be said that potential customers in each industry are included. Therefore, for enterprises, the Internet gold Mine has appeared, the potential of network marketing needs to be excavated.

Network marketing plays an important role in the development of small and medium-sized enterprises. Enhai explains the importance of network marketing to small and medium-sized enterprises from the aspects of business model, brand promotion and risk reduction. The internet can help small and medium-sized enterprises to cover a broader market and increase the penetration of channels. At the same time, network marketing means, such as the use of general-purpose web site tools, so that SMEs can work with large enterprises in the fair to enjoy brand promotion opportunities. More importantly, the cost of network marketing is very low, can effectively reduce the risk of small and medium-sized enterprises to carry out marketing activities.

  

Network Marketing means a variety of, from the early network advertising, classified information to the general Web site in recent years, and so on, diversity means in the protection of enterprises can cover the vast market, but also let many small and medium-sized enterprises do not know how to choose. In this regard, Enhai that the current network marketing market needs to be specialized, can integrate various advantages of marketing solutions to help small and medium-sized enterprises to solve this problem. This article by Shanghai Air ticket www.dhjp.cn Feeds

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