Enhance the experience of site search routing flow sharing

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The author as a new webmaster, the first thing to go to work every day is to see the site log, recently through the site log found that some of the keywords through the search source is far greater than other keywords, through the author's own observation and analysis, the author found some little-known places, The following author took the site log Soso search antecedents analysis and share the author's two points of understanding.

As you can see from the diagram above, the author website soso keyword source of "ABC Agent" background particularly good, through Baidu Index we can see that the key word index is basically around 150, and the author through the search results of this keyword is presented in the first page of the seventh (because the picture is big, so no screenshots), Obviously, the author believes that the keyword through the Soso retrieval is more than the first to sixth, the number of antecedents is more, what kind of situation caused so many of the number of antecedents? Through the above information comparison, the author concludes the following two aspects of the impact factors:

One: the page title should be short and accurate

First of all, the page title should be simple and powerful, Soso in the search results page to display the number of header text, the header text in line with the keyword parts have been bold and chromatic processing, the purpose is to enable search users to quickly browse the title content, provide search users to find content objects of the basis of judgment The author of the site on the title of the use of the site name + site positioning + keyword content of the main keyword way, the purpose of this is to search results in the rankings are not ideal, the first time to convey the name of the user site and site positioning information, through the Soso search results in the page title of the author found that, Most of the header rendering keyword stack, can not accurately define the page positioning and description of the site content, so the site title of the information conveyed no author site good.

Second, the search results if the home page must be extracted from the homepage of the website description, the author's homepage page description is still using the site name + site positioning + site to provide content of the way to render, such a way I think more powerful in the site information of the complete transmission, The information provided to the search user appears to be complete, so that the user's choice will be biased.

Second: Grasp the preview function in the search results

Search for information provided to the user with the continuous improvement of SEO technology, a lot of keywords stacked on the site in a short period of time to rise to a certain position, in order to enhance the user's search experience, including Google and Soso have joined the preview function, through the preview can be better, faster view of the content of the Through the role of the preview in the search, the author found that the preview is based on the content of the site in order to rank, in turn according to the order of the site Div, the author of the site in the preview directly presented to the user site text frame, so that search users more easily browse the site, I think this is another major reason to increase the Soso keyword antecedents.

The face of the information, search how to present to the user the most wanted information, from the user's willingness to search keywords, the author believes that the webmaster station search results in the same as the delivery of business cards, must pay attention to the site information of the short and accurate communication, but also to enhance the site's information structure

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