Enhance the quality of the information content to promote the information immediately

Absrtact: Many portals, especially the local portal site, the homepage of the Baidu weight, although up to 6, Google PR for 6, but in dozens of channels, especially some of the less popular channels, columns in the entire homepage below, a lot of the PV is not to mention

Many portal sites, especially local portals, home's Baidu weight, although up to 6, Google PR for 6, but in dozens of channels, especially some of the more unpopular channel, the column in the entire homepage below, many of the article's PV is not to come up, because the weight of the home page is not dispersed to the channel, is not the article made Baidu can be included, so PV in a short period of time may linger within 10. Here to say is a qualified network editor, not only to update the content in time, maintenance of the promotion work is actually more important.

Improve the quality of information content

Before we consider the promotion of PV, the manuscript can make Baidu the fastest included is very important. The reason is very simple, portal news articles have a brief timeliness, and the content page will be a lot of articles every day. If in the news release 6-10 hours Baidu is not included, in fact, this manuscript is done without effort. Therefore, the promotion of title quality, the content of the original, the spider's favor are essential. News is generally a combination of graphics and text to present, so pictures and information need to collect the channels of the collection, hard to collect the material back, only after the most reasonable processing can be included. Enhance the novelty of the title, in addition as close as possible to the network instant hot search words, such as to do the Portal Network Fashion Shopping Guide column update, news headlines and local docking, as well as the industry hot word docking, such as the festive hot words, fashion trends vocabulary. This is helpful for the inclusion of the article itself. In addition, from the content and picture point of view to enrich the original, text content to optimize, the picture to bring to the search for keywords and tags. From the acceleration of news collection and enhance the PV angle, in addition to the quality of the content, promotion is not less work.

Instant Information Promotion

Portal News information has a strong immediacy, after the release of the channel article, it is necessary to timely make a fuss about the promotion and optimization. Because the channel's information is generally larger, the material collection cycle is short, so the editors in the content of the release has been very time-consuming, which is more likely to cause news updates There is no follow-up promotion, the 24-hour PV 0 is not as odd. First of all, we can use the Forum of portal site to do some promotion, portal forum General and Channel Plate division is quite, so in the relevant plate, can promote our article. Weibo, QQ group, bookmarks, etc. are available, such as local apparel shopping guide Type news, you can timely share to some users need this information. For example, a city has a lot of shopping malls, consumers need to guide the information they need, such as the specific Brand discount range and duration, etc. In addition, you can do BSP blog, Sina netease can add the link to the article, A5 Webmaster Network SEO diagnostic team that Sina blog is a good collection. The outside of the forum chain is not good, so if you want to do outside the forum, or to cultivate account level, the accumulation of high popularity, this time and energy investment will be relatively large.

Long-term channel's overall promotion

A5 Webmaster Network SEO Diagnostic Team said a lot of specific press releases of the promotion method, in fact, the column of the article and PV, or the overall weight of the channel closely related, if the weight of the channel is high enough, our news information PV and included is not need to edit too many people for operation, And from the door after the overall development of the site, the value of each manuscript is actually contributed to the channel. So in addition to the news itself to carry out some promotion and optimization, long-term perspective, or to enhance the weight of the channel, do more to promote the channel, so that each piece of the PV will have the most practical protection. The most effective way to increase the weight of the channel, is in the home to do large-scale thematic activities, the persistence of strong, in the strength of the protection, and special events are generally a site home page a period of focus of publicity, so the low weight of the unpopular channel can be used to fight some of the weight of the home page.

Portal content filling, as well as search engines, and the popularity of the site, are required to accumulate for quite a long time, content is the focus of many channels, but even so, SEO optimization and promotion work can not be less. Reference to the Internet Big Guy portal site, a lot of news content has been strictly in accordance with the optimization principle of SEO to do, so editors have to do the content itself, promotion and optimization to worry, otherwise the work itself is difficult to show results.