Enhance the user experience and promote the success of a pancake

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Today, in titanium media, I saw an article about Huang Taigi, "The Internet dream of a pancake," in the article, the author describes the Huang Taigi founder Hering in Beijing, the building of the Soho west of the 10th floor of a 16-seat area of not more than 20 square meters how good to start a business, how to make the user experience so good, To such a humble little pancake shop, the daily traffic there are so many, often see outside the queue as long queues.

People choose to Huang Taigi to buy pancakes, because his home pancakes, fried dough sticks taste is how unique? Obviously, if only said taste, may be many places of pancakes, fried dough sticks, pancake fruit will exceed Huang Taigi, but there are still so many people choose to come to this area is not big, also not outstanding store it!

Because here, people experience a very good user experience, the store in the heart of the business. See here, you may say, do the service industry, which one is not the intention to operate it? But Hering's intentions, but won the daily high man flow, high-income, this is why? In fact, the final analysis, or because in this store, people can feel warm, the owner's intentions and concerns, So more people are willing to pay for their own experience of exceeding the budget.

Speaking of which, I have to reflect on the SEO work for us, has been talking about the user experience, but for how to do a good user experience, everyone has a set of statements, but in the specific optimization process, really the user experience to do a good site and how many?

So, for Huang Taigi such a small shop success, there are many worthy of our attention and learning place, at least for the user experience, Huang Taigi did a very good effect, natural benefits are followed. Then the success of Huang Taigi, the author also analyzes the corresponding user experience bar.

First of all, to provide quality products. In the article, the author proposed "product is 1, Word-of-mouth is 0", the product is the basis of word-of-mouth, good products can be spread through Word-of-mouth. Products are good, customers are willing to actively for their dissemination.

Secondly, through appropriate means to interact with the user. Huang Taigi At this point is through Weibo to achieve the brand and consumers across time and space of direct communication. These interactions can give consumers a better understanding of the Huang Taigi, which has led to popularity, Word-of-mouth and sales promotion.

Again, is thinking. Providing the user experience has not been a very new slogan, but to learn to think about the nature of marketing, for whom? How to interact with the user? How can we better accept it? This series of need to think, more communication. Just Huang Taigi, there is a trojan in front of the shop, can let everybody go to ride. There are all kinds of fun and fun stuff, New York dolls, sculptures in Paris, all of which create a shared environment for users, so that users can create content spontaneously, and what Huang Taigi need to do is forward the interaction and let the consumer help spread.

In short, the success of Huang Taigi store is very good to reflect the promotion of the user experience of the charm, is very encouraging. So, SEO partners, hope that through Huang Taigi success stories, can help you to understand how to do our user experience it!

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