Enhance the user loyalty of the site should be from the home experience to start

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We know that to enhance the loyalty of the site more users need to do a good user experience, but how we should do! The author analyzes, the current promotion of user experience or increase the site traffic is more from the Search Engine landing page to start, because many webmaster believe that this is to provide users with the first impression, do this, can help to enhance the user's loyalty, but in fact, to the long tail of keywords into the site users, regardless of whether they are helpful to their own, and finally will choose to leave, so the search engine landing page to enhance the user experience, is not an absolute good method, I think, only the home page, The homepage of the website is really the perfect cut-in point to enhance the user experience degree! Because only when the home page became the user access to the Internet, it means that the user is basically captured by your site!

Why to do a good job of home page user experience, in fact, we can find the importance of this from their own internet habits, such as our home site, you will be directly into the Web site, or a collection of direct access to the home page, and many other electric platform, such as Taobao, where guests and so on, in order to enhance the homepage user experience, Have a large team to test, the site's function is simple to use, whether the user can quickly locate the content of their needs and so on, so that these portals or E-commerce portal, can become users of the Internet access, and their pursuit of home page user experience is a great relationship! So for the homepage of the website How should we optimize and enhance the user experience degree?

One: The homepage should have the navigation function for the website different position

We can see from the homepage of Sina or Taobao, the column of the homepage is very clear, the user can easily find the content column of oneself interest on the website, of course, Taobao, where the home page of the electricity merchant website of guest and so on is also so, for different product categories have obvious navigation hint, Users can easily locate what they need on the home page. The homepage not only needs the column to be clear, but also must do the key promotion, at the same time also has the specialized navigation bar, facilitates the user to search searches!

Second: The homepage design should combine the website content

Now many webmaster in the homepage design aspect, blindly pursuit of large, the pursuit of wide, it seems not to be able to become the home page, originally just do is the local industry nature of the site, such as local real estate network, often in the homepage of the site design, made a local portal network, basically involved in all aspects of the local, But in the update, but put most of the energy in the local real estate information, so that the feeling of the home page appears a clear top-heavy! Users often do not know where your site's core ideas are, and finding the content pages you need becomes very difficult! What is more frightening is that some columns are not updated for a long time, To the user caused by the false web site management, which is more likely to cause the user's distrust, and once the user generated distrust, it can not be a loyal user of your site!

Third: Home column layout should be prioritized

The homepage website not only has the navigation function, at the same time should also highlight the characteristics of their own site and advantages, because many users like your site, because your site has a different characteristics of others, this is the key point, so in the site home page of the column layout, focus on the column should be in the first, second, Like the portal social news often put in front, entertainment sports News in the second floor, next is the economy, and then the technology and so on, this is combined with the user's concern to carry out the ranking of the site home column! And for the electricity quotient website, the promotion, the price reduction and so on content is the user very concerned, Then the promotion and price reduction information should be the highest level, so that users can be on your site to be able to be attracted to your site discount information! This will not be a long time to become a loyal user of your site!

Four: The use of the homepage of the website will not bring the operation bottleneck to the new user

Home, especially E-commerce home, for the first time to engage in electronic shopping users, some site home to the feeling is very professional, it is difficult to operate, or on these shopping sites, so that these new users do not dare to place orders, Because the fear of improper operation lead to Alipay or tenpay inside the money disappeared, but not receive the goods! The cumbersome and professional nature of this operation, is to scare the first time to buy users! thereby reducing the homepage of the user experience! The author believes that the most important thing is the electronic business site is simple and easy to use, User network shopping is to enjoy the convenience and simplicity, if you need to spend a lot of time to learn the shopping function, it will definitely choose to leave you!

The user experience of the home page will be those who run the site to ignore the masters, because they see the page long tail keyword on the importance of traffic attraction, but it is also a lost, resulting in a constant increase in web site traffic, but the site's profit is not increasing the phenomenon of more and more prominent! Because the lack of home page user experience, as if the site lost a leg! It's hard to go farther! This article source: Unlimited net http://www.lp666.com/A5 First, reprint please specify, thank you!