Enhance the value of website ranking to promote the website

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As a means of brand promotion, traditional industry rankings are also widely recognized by enterprises, such as a variety of product quality evaluation, market share, well-known trademarks and so on, in order to get a good name, some enterprises even at the use of cheating means, this also from another side to explain the impact of the ranking of the important role of the enterprise. Speaking of the fraud in the rankings, the June 2000 China Internet Network Information Center (CNNIC) conducted a good Chinese web site in the selection of cheating phenomenon more prominent, even a bit absurd, causing a lot of criticism and questioning, become a noisy hot news, Later cnnic therefore had to terminate the Chinese website selection activities.

Visible, the site rankings to promote the value of the site is very significant, the site rating to expand the popularity of the site is a very effective way, with other promotional means can not be replaced by value. To sum up, the role of the site ranking is mainly reflected in the following aspects: to expand visibility, attract new users, increase retention and loyalty, understanding of industry competition.

(1) Enlarge the popularity. Objective and impartial evaluation results are often reported by a variety of media, which produces good news effect, and has more obvious effect on enlarging the popularity of the website than the conventional means of popularization.

(2) to attract new users. According to Cnnic's statistics, the number of new users in China's internet has increased almost once a year, and even if the growth rate of new users has declined since 2001, there are still millions of new subscribers per Half-year. For many new users, may not be very familiar with the status of existing sites, therefore, the site's comprehensive evaluation results have a certain guiding significance, the new Internet users may be the first to become a well-known user of the site.

(3) Increase retention and loyalty. Excellent websites (www.tqpfk.com) have similar features: Good customer service, valuable website content, vibrant business model ... Under the same conditions, customers clearly have a higher degree of loyalty to the site on the list. Excellent website also means more commitment and customer trust.

(4) Understand the industry competition situation. Especially for the comparison of the shopping model of the site rating, to maintain a benign competition in the industry has a positive significance. According to a variety of indicators, according to the "Quality of service" to the difference in the ranking of stores, which helps to promote business from the overall customer satisfaction to improve the business model, not just price competition.