Enhance the Web site users one of the sticky way: with the user to establish a good relationship chain

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Local websites are becoming the leading role of the Internet, and more and more people are starting to run local communities and serve one user. At present, many local community websites, has already developed to a certain scale, has a stable user groups and advertisers, but the future direction of local community development? Is like 19 floor generally, absorbing local small and medium-sized sites, to the national development, or do the industry vertical, do fine service, make local brand; or the United Tencent , Sina and other stations to achieve the site's own long-term development.

May 12 A5 Edition Chat activities, invited Tencent http://hb.qq.com/community leaders Choya, sharing local community operation ideas and for the future of local community development prospects of speculation, this paper collated part of the focus, welcomed the discussion.

Q: Today's guest is from Tencent, Big Chu network, can simply introduce Tencent and local Web site cooperation this model?

A: In fact, the Big Chu network has been Tencent and Hubei Daily Media group jointly, there is no cooperation with Tencent this argument. What needs to be explained is, the big Net series of local station website, Tencent is the first, has already built Tencent's Big Chu Network (Hubei), Tencent Yu Network (Chongqing), Tencent Large Network (Sichuan), Tencent da Qin Network (Shaanxi), Tencent Big Min Network (Fujian) and other sites, this year will open more geographical sites.

Q: The big Chu net becomes the Tencent Wuhan station, in the promotion has not gotten the Tencent aspect the help?

A: There are several aspects: 1, Tencent Mini Home has a large CHU network tab (this in Hubei local QQ users will pop up on the internet), 3 times a day to push the news tips. 2, Tencent online Hubei area users will be in the news next to the Hubei News tab. 3, at the same time, the market also made some outdoor advertising, including buses and so on.

Q: I also received every day Tencent window news, these window news is Tencent which department is responsible for? The National QQ user pop-up information should be different, there is a distinction between the region? What news will be bouncing Windows? How can the information of a personal website be bounced by window? Satisfy your curiosity.

A: Oh, don't be curious, I answer. The window, called tips on our side, is generally divided into several categories:

1, news Tips This Tencent news will be pushed across the country, and there are Tencent local stations will be 3 times a day to push their own true; 2, subscribe to tips This is must click on their own subscription to receive, 3, reminder tips used as a reminder of what QQ number to retrieve.

Q: Is Tencent tips commercially available at the moment? Are there any merchants ordering Tencent's window business?

A: No, only the tips on the window to add Picture ads, the window itself must be a news value, in line with the theme of the news. In fact, many internet companies in their own products added tips pop-up, but the data to see or Tencent's window to do the best, then why, or a bit of user interest as a starting point.

I remember a company product pop-up once did one thing, directly pop-up a commercial brand advertising, when this product was unloaded by users as much as 20%. Or because the information he pops up on the user is harassing, is worthless.

Q: The guests are now Tencent's Big Chu network responsible for the news center-Community Interaction department in charge of it, the guests are mainly responsible for what work? In big Chu net see some very good activities, these are you responsible for planning it?

In the interview, the guests introduced to do activities before the event planning, the specific ways of activities, the degree of difficulty, the activities of the forecast, activities, resources, activities, such as the promotion of specific issues are considered clearly, these problems are ready to improve, activities can be more effective arrangements. To ask the guests, in the promotion of activities, the promotion of an event, you have adopted which ways?

A: I am responsible for the overall construction of the community forum, can not say that I planned, it should be said that the team members were planning. Good ideas and solutions must be team smarts.

For single event promotion, let's take the most organized group to see the movie activities for example.

1, QQ Group, we have several movie QQ group, each QQ group organizer is our forum moderator, can provide us with organizational help for each group; 2, the community at the top, through the community's top channels to allow more users to participate in the activities; 3, micro-BO Communication and publicity; 4. News coverage And the media and the Great CHU Network news cooperation to report the progress of the activities.

Q: 1, personal webmaster How to start the local community? What's the problem? 2, how the local community in the early stages of operation, how to promote, the latter development needs to pay attention to which places?

A: 1, I think the personal webmaster to do the local community before, need to consider the location of the community, such as the living class? Or just a circle of activity? or topic class? Student class? Think clearly after positioning, the next step is good to do, a lot of children's shoes did not think clearly on it, tend to make the future development of their communities difficult.

2, the early promotion of a lot of ways, according to the location of different stations are not the same way, so here I would like to talk about the promotion and the actual service between the problem, often webmasters are very important to promote, think of a variety of promotional means, but often overlooked a very significant problem, is to promote, after the promotion of the members to retain , to give them the best service, this is the space we need to think about.

Q: The location of the community, a lot of webmaster have considered beforehand, but there is still unclear positioning situation. Would you like to ask the guest how to locate the site clearly? Sometimes it is difficult to choose certain topics.

Answer: How to clear positioning, the key depends on what you solve the user needs. When I was in 2002, I was a Sun Coast forum is to solve the problem of communication between students across schools, because at that time the school across the school communication or rely on the letter, family conditions better have a BP machine. Just such a simple solution to their needs, users will naturally return to you.

Q: Can you give a few examples of common easy to operate the promotion way.

A: You can start with brand promotion, event planning, character packaging, activities and external cooperation. Event planning and character packaging is a very good point, if you are local community small webmaster, as well as local do a better community to hype an event, this on the Wuhan side to do is still relatively good. Activity is also an important means of word-of-mouth communication, an activity can often let a group of people on your site Word-of-mouth spread.

Q: 1. What should be paid attention to in the prophase of local website operation. 2, the local website operation has a fixed mode.

A: 1, the local site early or focus on the scope of smaller areas, so easier to start, if the beginning of the said I want to do "whole station" or "portal" often to the end is not.

2, I and a lot of local site webmaster talked about this model problem, they have their own way, however, it is important to grasp the needs of local users of the information, such as Chongqing's users need and the needs of Wuhan users, this is not the same, each place has a unique culture, the depth of this culture can be dug out.

Q: I've been doing a local portal recently, my idea is to travel, real estate, group buying, forum, recruitment Fusion, now a piece of popularity is good, but the forum this piece has been developed, ask the forum how to grasp the quality of posts, increase the number of posts, how to increase the stickiness of the site, retain users?

A: The proposal should not be too big in the beginning, so that the capital, technology, personnel and other needs will increase, operational risk will increase. As for you said "forum How to grasp the quality of posts, increase the number of posts, how to increase the stickiness of the site, retain users?" This is a common problem for all forums, I think the key to improve the quality of posts is to see the choice of people, that how to choose a good person, the first to have a good positioning and direction, excellent management and moderator team, through the relationship between members of the chain will they stay on your site, Managers have to choose to explore a group of quality users, these users are your loyal "fans", they provide content is high quality.

Q: What are the main features of local community profitability?

A: In fact, the whole local community profit point can be summed up in two major categories:

One, advertising interactive marketing: 1, hard wide, we can see some of the advertising bit; 2, advertising Alliance, this is the webmaster more common source of income; 3, interactive marketing, the need for a strong market planning team, integration of resources, this relatively to suffer some.

Second, member value-added services: 1, member fees business or membership card, 2, mobile value-added services, mobile phone messages.

Q: Do the local station to know now the local station operation faced with a lot of problems and challenges, you can not give us a bit of profit-making suggestions, but also let us take a little detour, trouble you.

A: When the proposal begins to create, you can think of a small amount of profit model, and there are many ways ahead. But the most important and the core of the key problem is the need to solve the user's problem, the user more, the profit model can also be created.

Q: I am adhering to a Yunnan County District local community forum, 2 years has been a bit popular, although I do this purely interest, but occasionally confused. For example, is it necessary to do such a small community in such a backward area as Yunnan? Where is the prospect of such a small place (neither a State station nor a provincial county)? Although do not ask it to make money, but with the increasing data, the domain name also began to increase prices, server costs are getting higher, this is a large amount of expenditure. So we have to consider using it to make a proper profit to offset some of the expenses. But said earlier, here economic backwardness, internet popularization is not enough, the local business network identity awareness is basically no, the profit is also difficult. So many, guests can give some advice, thank you.

A: Well, I think this problem is very good, belong to the common problems of local communities, in fact, not only county-level local community forum will have such confusion, I in Wuhan, Shanghai, Beijing, several cities and the webmaster discussion, they have raised this issue. Or survival problems, I personally think that the key to solve this survival problem or in the community itself, here I talk about 02 years when I do student station experience for you to refer to.

At the beginning, our team are all because of interest and hobbies to do the forum, when the forum is also in free space above, slowly the forum a little bigger, it is necessary to consider the issue of spending, the first we have taken and local telecommunications operators to cooperate with the model, they provide us with server bandwidth, We asked them to provide some telecommunications advertising in the community, and then they thought we were taking up too much bandwidth and were unwilling to offer it to us. Later we had to look for the server ourselves and then take the team members to raise money to maintain the 2-year operation.

Since 2005, however, advertisers have been able to find us and begin to slowly maintain some of their normal spending. I think you can evaluate your forum, if there are some members, then do not give up, adhere to, will usher in the dawn. We have been doing it from 02 onwards to 08 and ushered in venture capital and acquisitions.

Q: Isn't it local to build a local community website?

A: I think it may not be local, but it is necessary to live in this city to do a good job in this local community, living in this city to know the culture of the city, help you and your members to establish a good relationship.

Q: I am a foreign-type website, the service of its own site is not particularly many people, immigrants are the high-end elite crowd. How do I leave the user, enhance the website stickiness? Some activities have been organized, but few of them have been involved, and many users have left after downloading the information.

A: In fact, this kind of vertical type of website, compared to the life of the site is difficult. You can think about, you as a webmaster you distance from the user is how much, if there is no distance, you stick to it, will be successful.

Q: I am now doing the Red River College Forum, is the University Campus forum, always because of some sensitive issues and school conflict, now is the school direct campus to prohibit access to my forum. Just want to ask, the local forum to face some member sends sensitive question how to deal with, the deletion is not always the solution method.

A: Well, student forums often encounter such problems. This is the need to communicate with the school, let the school understand that your forum can let them get the student movement, they will naturally open to you. Wuhan, some of the students have done a good forum, this and school integration is quite good.

Q: How do newspapers and local stations combine to develop, in the absence of popular local stations under the premise that the newspaper can bring popularity? I also have a website that combines DM advertising newspaper and local forum, but the effect is not obvious.

A: In fact, the newspaper can bring the greatest benefit to the site is to be able to spread the scope of a larger, because the newspaper or other media forms of the dissemination of the characteristics of the decision of its dissemination of the crowd, so and the newspaper cooperation, through activities or events hype, can spread a lot of scope.

Q: Today is the three anniversary of the Wenchuan earthquake. We mourn the past, but also think of the Wanglaoji incident, Wang old Ji at that time in the positive response to donations, but also actively with the help of QQ group publicity themselves, so that their company in helping the victims of the same time also help themselves, I would like to ask the guests how to view this promotion method? is the local site suitable for this method?

A: This kind of promotion is a way to promote the behavior of the enterprise itself. As a local community, we are mainly to do for everyone to communicate the platform for everyone to solve the problem, so that everyone will really like you.

Q: I am now a local community, Dongguan family, there will be development, how can I make this community better?

A: I have to look at your community positioning to know, but one thing, I believe the community will have a great development, because the Internet more and more attention to the relationship between people chain.

Q: A lot of local sites have considered the line under the combination of online promotion, A5 such a site seems to be not easy to organize the activities under the line, because the user groups are more decentralized.

I did not participate in the local Web site offline activities, do not know the user in the event will have concerns, guests said activities to consider the user participation of the difficulty, the big Chu Nets in the organization of activities, the degree of activity is how easy to arrange it?

A: Well, yes, but the local community is very easy to organize offline activities, online to offline is our popular, strong user relationship chain is one of the most effective way.

The difficulty of the activity depends on the characteristics of the activity, such as we do a party, organizers should not set a lot of participation conditions. But if you only want a small number of users to participate in the party, you can set up, how many points users can participate, or other organizational conditions.

Q: I want to do a City circle community, now there is no idea, the guests can say how to do.

A: Why do you want to be in this community? This community will address the user's problems or benefits to the user. These 2 questions help you to think clearly.

Q: There are more and more elderly people in China now, this may bring us a lot of wealth, make money for the elderly, this kind of online can also be considered.

A: Well, I agree with that, but I think it's easier for more people to find you if you put aside the money to talk about the fundamental needs of aging in China.

Q: The guests talked about the peripheral team building, and said that the formation of this mechanism is very important. May I ask the guests to disclose some of the successful formation of the peripheral team building mechanism? Because many of us are beginners, I hope some experience can be referred to. This kind of team mechanism how to operate, how to realize virtuous circle, trouble details, thank you.

A: The external team, this quite is the administrator as the core to build a "company."

1, first of all to set the external team what posts constitute, for example: Moderator----Moderator---administrator. However, we note that in setting up the composition of these posts, the proposed allocation of the rights of each post is restricted, such as the establishment of the Monitoring Group, the group does not have the right to the moderator, but can view the management records of moderators, can be used to provide support for people when they take office.

2, at the end of the post set, began to do the rules and regulations, all management members, including the founder of the site must follow the rules and regulations, so that you have credibility in the team.

3, recruit moderators, this piece of the community development situation is not the same, so the rules are not the same, not necessarily to learn from others, but there is one thing is not the only pro.

4, assessment, suggest a set of assessment mechanism, distribution at all levels, the right to restrict.

Q: Reproduced in the question about the team's internal construction, a forum-oriented local Web site how to build their own internal team, what is the key point of this team? It's best to match the job description, thank you.

A: I think the members of the internal team are divided into 3 categories of talent, 1, the operation of editorial talent, 2, technical products, 3, market development category of talent. So the organizational structure can also be assigned according to this type. For personal webmaster, first consider the technology, there is technology to operate, and so slowly after the big, and then by talent allocation. Of course I have seen not technology, directly up to the operation + market.

Q: Big Chu network now flow and profitability can be disclosed?

A: The daily traffic of the big Chu net 10 million, the profit is confidential, hehe

Q: The version of the chat is nearing the end of today's discussion of the future development prospects of local communities, in the current number of local community sites, some have survived the initial stage of development began to profit, some are experiencing the dark before the dawn, still struggling.

Guests have been more than 10 years of Internet experience, what do you think of the future development of local Web site? Now many personal webmaster began to invest in the local site construction, what will be the status of 5 years later? Guest suggested webmaster start to do local website, say you to the future local website ponder.

A: Here today I can and everyone on the local community web site for the future development prospects of a discussion, I have benefited personally. I believe that the local community Web site is an important part of the future development of the Internet, because it solves the basic needs of friends, life, learning, entertainment and so on, and hopes that we can contribute to the development of local communities through their own efforts. Thanks to the A5 Edition chat activities to provide such a good exchange space, I will often come here to communicate with you. Good bye.

Discussions in the version of the guests have been mentioned to effectively solve the user needs and the issue of a good membership chain. Users are the root of the site, if you can effectively solve the problems encountered by users, the member stickiness naturally strengthens, completes the member relations chain, needs the community administrator and the member builds the effective communication, if the member and the administrator has the certain relations, or the administrator in the member formation Opinion leader, the member to the website attachment also increases. Hope that the above discussion will enlighten you, please continue to pay attention to the A5 Forum every Thursday afternoon Edition chat activity, at the same time A5 version Chat Exchange Two group 149091583 already opened, welcome friends to join. (Wen/Meng Jiang finishing)

More about the future development prospects of local community discussion, but also to the version of the chat post address: http://bbs.admin5.com/thread-2593737-1-1.html