Enhance the website selling point sex, absorbs the user eyeball!

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Over the past 2013 years, the Internet has had an impact on the traditional electric business sector. 3721.html ">2014 year, the Internet wind will continue." In modern society, the Internet is pervasive, almost infiltrated into various industries. Therefore, the use of the Internet is an effective method. Early sales, through the store, the formation of a certain pattern of consumption. And now, Internet Sales (electricity quotient) gradually become the consumer habit. The early 020 model was founded by Alibaba. Simple online communication, logistics delivery, forming a transaction. People are used to this kind of consumption. In turn, the derivative of many industry-type electric business platform. The platform is many, the competition is big. How to guide users to their own home point of consumption? In other words, the site has what kind of selling points, it is worth the user consumption.

Simple online communication, offline delivery. The model is simple, but the result is difficult. Early electric business platform, no fame or high weight, can not gather a large number of people to pay attention to web products. Therefore, in order to get the electricity quotient proceeds, must rely on the website selling point sex, first effective attracts the user's eye. Thus, the formation of a certain degree of guidance. In general, some experience can be drawn from the following types.

1. Information type. This kind of information platform, need two words: fast, bright. People's pace of life is fast, and mobile networks are loved by people. Thus, there are numerous "lower-bowed parties". This vigilance everyone, information network platform, need to have mobile client. form a dual role that allows people to read new information. Information content, need bright spot sex. This can attract viewers ' eyes.

2. Knowledge type. Reflects the professional, so that browsing users to obtain a certain amount of revenue. In the early days, it is best to publish the authoritative knowledge of a certain field, and let the user form the habit of reading. Further, the formation of a certain expansion. For example, the Internet promotes the creation of knowledge, has the practical value, the user forms the Word-of-mouth network recommendation. The user reading depth increases, the scope can obtain the expansion;

3. Picture type. It embodies beauty and laughter. People like to pay attention to beautiful, funny-looking pictures. For example, a dew point type of beauty pictures, the click rate will increase. So, this kind of website platform, need to fuse the bright spot. Not only to meet the user's browsing, but also not vulgar. A little bit like the attitude of a small gesture. Obtain user's user, and alleviate people's fatigue feeling;

4, entertainment, games. The main embodiment is to relax and have some fun. Modern internet people face the computer every day. Inevitably there will be a certain sense of irritability, how to vent it? The small game at this time, is good. It diverts people's vision and becomes like. Therefore, the spirit will be a certain degree of pleasure. For example, 12306 customer service has vent wall, is to write their inner emotions, affixed to the wall. Or, hitting the sandbag-like pile is a direct vent. Therefore, the game site should have a clear classification.

Whether the site can increase traffic, the need is the selling point sex. For example, the title of the selling point, such as someone two million jackpot, there must be many clicks. Thus, the effective stimulation of the web site traffic, weight rise. Conversely, has the high weight, has not continued the early stage selling point sex, the user will gradually lose. Therefore, the site selling point of high and low, to determine the level of user attention! (Author: Liu Dongming)

(Source: http://blog.sina.com.cn/s/blog_6984debf0101hptx.html)