Enhancing the level of domain name strategy should be the urgent task of enterprises

In the era of internet economy, domain name is the most intuitive link between enterprises and the Internet, but also the "signboard" of enterprises on the Internet. A high quality domain name will greatly increase the visibility of enterprises in the Internet, enhance corporate brand image, on the contrary, the improper management of the domain name may cause significant losses.　　Therefore, some experts pointed out that the business value of the domain name is increasingly prominent today, the establishment and promotion of the level of domain name strategy should become an urgent task of enterprises. Domain name is destined to be a scarce resource. The same suffix, each domain name in the world is the only registration, in the world, if a domain name is registered, then any other agencies do not have the right to register the same domain name.　　In recent years, with the increasing number of enterprises registering domain names, the mainstream domain names suitable for Chinese enterprises registration and use are becoming scarce resources. At the same time, the domain name is the enterprise to enter the Internet to carry out all the basic conditions of online business activities, a naming appropriate, simple and easy to remember domain name is the first step towards success of corporate Web site. From the point of view of Enterprise brand strategy, the enterprise chooses domain name, always want to get the domain name consistent with its own enterprise trademark.　　Such opportunities are now often met and cannot be asked. However, when an enterprise does not need entity products and channels, only by domain name, product name and content can pass its own brand to consumers, it is full of competition risk. A business has just spent a huge amount of publicity and marketing costs, but rivals may be able to take advantage of it simply by getting a better domain name. bloodless　　Recently, the industry outside the general concern of the kaixin.com and "Happy Net" kaixin001.com court, from a side of the display domain name battle has been smoke. The above examples show that enterprises should not only rely on the law to improve the registration and use of domain names, while the Internet enterprises in the choice of domain names and development strategy, must be forward-looking, to fully consider the next 10 years or even decades of enterprise strategic promotion and business development, leaving room for the future.　　Like Alibaba, although the new business has been introduced in recent years, but now with Ali (Ali) related domain name, is a difficult to ask. Domain name contains the commercial value caused by the scramble for escalation, indicating that the development of domain name strategy has become an urgent business.　　At the same time, in the long run, domain name as an important portal and basic resources of the Internet, has become an important part of intellectual property. From the perspective of multinational enterprises, their managers often attach great importance to the management and protection of domain name in the beginning, and put them into consideration in the strategy of long-term development of enterprises.　　In Microsoft's global strategy, once the new business to be promoted is identified, all the domain names associated with it will be registered or purchased globally. For how to implement the Enterprise Domain name strategy, relevant experts said that first, enterprises should be fully registered with its brand and product-related domain names, such as Samsung once registered 470 of its brand-related levels of CN domain. Secondly, enterprises should establish a unified domain name use plan, the company's main web site using the company's most eye-catching, most influential commercial signs registered domain name, and supporting the registration and use of related business categories, product domain name. Third, the enterprise should be specialized personnel to manage and monitor the state of use of domain names.