Enjoy my views on the latest changes in the 2013 search engine market

Summary: The search engine every year in a subtle change, every year will have several big algorithm updates, each time will k out a large number of those who do not meet the user experience or the use of speculative cheating site, I passed on the recent Baidu algorithm update and based on the mutual

Search engines are happening every year a subtle change, every year will have several big algorithm updates, each time will k out a large number of those who do not meet the user experience or the use of speculative cheating site, I pass on the recent Baidu algorithm update and based on the Internet awareness, Here I would like to share my views on the latest changes in the 2013 search engine market.

Mobile mobile end of 2013 search will be a big way

Since the development of smartphones in the Chinese market, China's smartphones in a short span of a few years, the rapid development of Shenzhen, many rely on cheap shanzhai machine to occupy the market in batches of manufacturers. The advent of smartphones has changed the single communication function of a mobile phone, and today's smartphone has the greatest advantage of being able to install software on its own like a computer, and wireless access via mobile communications, which has a very expanded function. But this is not the point, the focus is the mobile phone is getting closer to the function of the computer, many users search behavior is directly on the phone. But mobile end search and PC computer search is different, because the phone screen is very small, can not be compared with the computer screen, and the speed of the computer is slower than the user experience is not high, so we need to be based on mobile phone search to simplify. The other is the mobile phone carrier's obstacle is the traditional computer keyboard and mouse, it is necessary to use voice search, camera image search and other means to avoid cumbersome keyboard input. Now many of the major websites have attached importance to this, such as Jingdong, Gome, suning all have mobile phone-side mode. Although the majority of the current market has not attracted attention, but who first value the market, who has the opportunity to occupy. I always think mobile phone search will be the future of a grand search engine market.

Second, the search engine external chain cheating to increase, by the chain to do ranking has become a history

This year's February 19 Baidu Green Radish algorithm on-line believe that as long as the SEO should know, to those who are still dreaming of relying on the chain to do rankings SEO will be a heavy blow. One of the most representative is that those who sell the chain of the site most of the Baidu pull hair. The most representative is by selling the chain of Ali slightly, has been Baidu K off, included No, the following figure:

Once the Scenery Unlimited link purchase platform, now has declined, you can say that Ali has been slightly out of the stage of history. There are a lot of websites like this type of link, and it's going to be bad luck. There are those who rely on the sale of a single necklace linked to the high weight of the site will be hit by Baidu's focus. In fact, the chain is now in search engine ranking role has been getting smaller, if only rely on the chain to do ranking that is impossible. such as our peers is everywhere bulk feed vehicle information, not only the bulk feed car rankings do not do, but lead to the site is K, so we do not challenge the limits of the search engine, our main focus on the content of the site or the quality of the above.

Third, the search engine competition will be more intense

Since Google's withdrawal from the Chinese market, Baidu alone lead the market for several years, but since the second half of 2012, the search engine market is not calm, first 360 launch search engine services, quickly grabbed 10% of the market share, resulting in warm water in Baidu feel pressure. Although Baidu currently occupies more than 70% of the share, but the search engine viscosity is very low, once the user to use the search engine generated dissatisfaction, users will not hesitate to replace. And 360 also launched 360 security browser and search engine services, relatively high user viscosity. and Baidu after the acquisition of hao123 in the Web navigation market has been quite popular with users, and in the 360 browser competition, hao123 market share gradually decline. So Baidu in the last six months to learn from it, the algorithm and user experience for frequent updates. And Google recently also rumors will return to the mainland market, the international search engine market boss position has been occupied by Google, Google re-entry into the mainland market for Baidu is a big threat.