Enjoy's logo, from the point of view of the big Yue City, More is "Yue" to

The topic I am talking about today is e Big Yue City.

Enjoy's logo, from the point of view of the big Yue City, More is "Yue" to come. I put this kind of enjoy core competitiveness, summed up as E Big Yue City. It has three meanings in management implementation level, namely experience (experiential consumption), electronic (electronic application), efficient (efficient management).

Great Yue City from 2006 onwards, 2007 to do the project, 2008 do the industry, 2009 do the brand, 2010 do the layout, 2011 do reunification, 2012 do upgrade, 2013 to do the experience.

Over the years, we have been thinking about what is the nature of business. When we can impress customers, when we realize all the intentions of the experience of management, are in order to meet the new strange pursuit of customers, we understand that the essence of business is human feelings and hearts. Let everybody enjoy, share is our sentiment, after all, the merchant can be satisfied, the owner can be satisfied, Big Yue City has handed a best answer.

One, the first E is experience (experiential consumption), let consumers enjoy.

Big Yue City at the beginning of positioning for the youth fashion shopping center, "youth fashion" as the brand essence, we in the space and rhythm, quality and taste, interaction and art three aspects to create experience-type consumption.

The Rose Garden of the Xidan Big Yue City is a dating venue, a space on the third floor of Shanghai Grand Hyatt City We also spend a lot of space, which is a very enjoyable experience for the whole consumer. This is our space to the consumer experience, it through the creative, comfortable, convenient, natural architectural space to express. We created the great atrium, the flying staircase, theme blocks, indoor water features and other thematic space; In order to create more space for consumers, we have more than 50% of the public space in Yue City, and choose empty, square, corridor, aisle sufficient, flying ladder, straight ladder, cross-storey ladder to connect with indoor traffic, fast and convenient.

Now everyone advocates the quality of life. To this end, we through the commercial positioning, the floor, the subregion to create a variety of business topics to guide consumption trends. In Yue City, catering, entertainment, experience and other non-retail trade accounted for about 40%, the experience of the breakdown of the industry is more and more obvious to meet the rich needs of life, at the same time, we are also leading the retail gradually introduce more "experience" services.

In interaction and art, we involve consumers and create feelings of identity, the combination of our space art and our entire merchant brand, such as the seats and flower beds we normally see in the mall, and the Christmas decorations we do every year. In order to better interact with consumers, we have a variety of theme events each month, such as a dream, Hello Kitty, a few meters, Disney, rhubarb ducks and so on popular topics. At the same time, the great Yue City will hold the popular music, film, design, graffiti, sports, behavioral arts and other related creative activities; We support business people to the arts and creative activities landing in the great Yue City, support the arts and activities of youth, care about their cultural world.

Secondly, the second e is electronic (electronic application), improve the efficiency, improve the experience of practice extension.

Now, we have focused on three aspects of the implementation of fully electronic applications, these three are: electronic customer service, electronic on-site management, electronic business management.

In order to better serve the customer, we have established a 360-degree full Intelligent membership management system, in the SNS platform to increase interaction, opened the app application, micro-letter applications, on-site kiosk service terminals, and innovative research and development opened the car park reverse car search system, micro-letter membership card, and in accordance with the tenant needs to carry out member marketing.

In the field management, the big Yue City implementation of the building management system, the development of the patrol field systems and research systems. Each building is about to realize the use of the ipad to check, record, feedback the field information, release the relevant management instructions. This set of Big Yue City Patrol management system, can help us to achieve standardized operating procedures, to ensure the tightness of the management report, at the same time for horizontal floor contrast, shop contrast and vertical time contrast, is conducive to summing up the law to find problems, guidance more strong.

At the same time, we fully implemented the Business Intelligence Information Analysis System, this system is composed of 10 major systems, such as POS receiving bank, CRM member, MI Business Intelligence management, ERP system, passenger flow statistic, passenger flow attribute analysis, traffic statistics, WiFi system, advertisement release system, app management, etc., forming the integrated Cloud data center, and the establishment of intelligent, standardized, data-based business management and decision management Electronic system, these are for the future development of the country to lay the management foundation.

Through these electronic management, Big Yue City all the merchant, every day performance, I come back after night, all can see from my mobile phone, computer, which merchants need us to do some promotional activities, which shops have some special services, will pay attention to.

Thirdly, the third E is efficient (efficient management), to achieve standardization and refinement, and promote efficient management.

Around efficient management, we have done three aspects of the work. Now, we have completed the "Big Yue City Business Operation Guide Manual", so that each big Yue city from the location, design, positioning, investment, operation of the full implementation of standardized operating procedures.

We set up the Grand Hyatt City Business School, continuous experience Summary, has completed the investment 3355 mechanism, 343 system, business adjustment Six steps, the promotion of Redbook plan, such as a number of management tools to ensure that all key links to scientific decision-making.

Because the human desire is endless, so the business must innovate unceasingly, but the innovation cannot leave the resources and the talented person. In the future, we will gradually strengthen the main body of Business Management Center, the establishment of the big Yue City commercial three platforms, namely, resource integration platform, experience sharing platform and talent exchange platform. We will focus on all resources and strength, do a good job every big Yue city, just like this year to lift the full force, we help Shenyang Yue City adjustment upgrade. At the same time, the Business Management Center from the investment, promotion, operation, information to establish four professional systems for the major Yue City project to provide professional support and help.