Enlightenment from the development direction of network marketing software

Source: Internet
Author: User
Keywords Network Marketing nbsp;

In China, there are a lot of network marketing software marketing, integration of business-to-business Web sites, search engines, mass mailing and other marketing methods, and, network marketing software has the optimization function, the release of information can be quickly Baidu, Google, Yahoo and other search engine found included. Network marketing software Marketing as a new form of comprehensive network marketing, has moved to a large number of small and medium-sized enterprises.

Baidu, GOOGLE, Yahoo as the representative of the search engine is well-known network marketing, its business model is the bidding rankings, through technical operations, the keyword search results show that the ranking, the ranking can increase the information on the intensity of the storm. In the case of abundant funds, the use of bidding rankings by enterprises can form and maintain the brand effect, even directly to the enterprise economic benefits.

To Hui Cong, Ali as the representative of the Business-to-business Web site, is currently one of the mainstream network marketing, is a convergence of many manufacturers and buyers of professional E-commerce platform. According to the data released this year's Internet conference, our country already has four thousand or five thousand business-to-business websites, the prosperity of business-to-business websites is an important embodiment of the popularization of network marketing. Many business-to-business sites have a common feature is that there is a certain industry focus, especially the vertical industry business-to-business Web site, each site has its own independent market. Usually enterprises to maximize the E-commerce market, the general need to register and maintain a number of business-to-business Web sites, or become a member of the Business-to-business website or focus on promotional objects.

Over the past few years, learned a lot of network marketing software. Use the input-output ratio of the standard, to determine the quality of network marketing software, most marketing software results are passed. But it does not mean that the software is excellent.

Not long ago, friends of software Network marketing engine listed, Network marketing software development is a new direction. Vice President of the following introduction: Friends Marketing engine, is a full self-service SME e-commerce and network Marketing application platform, is currently the only network integrated marketing application platform.

In this introduction, we can find two key words: integration and self-help. These two words, in the Network Marketing software field, in fact, has not been new, but the author for the Network marketing engine test to see, compared with other software, software architecture and functional modules, indeed a lot, but the logic and information interaction between, but also show immature. For a just online BATE version of course not demanding.

Based on the Business Friends Network marketing engine, to see the development direction of network marketing software, can have some enlightenment:

First, the web version of the software will become the mainstream, the past CD-ROM installation and software download client installation, will be phased out, because in the cross-space use, Web layout is most convenient.

Second, the marketing effect of much attention, release information whether the search engine how long can be included in this is the most concerned about the enterprise, in the current platform, marketing journals and marketing effects of two modules, you can get results, but still need to upgrade.

Third, Integration! This is a concept of vocabulary, but for enterprises, good and effective integration, it will greatly improve marketing efficiency and reduce input costs. Network marketing software, dozens of functional modules of the association, must become an organic whole, the information sent to which page, the page how many people browsing, browsing people have no visitor records, how to mail and SMS combined with customer records to operate, around the sales line process, must have a clear embodiment.

Four, the Alliance site and mass site mass, this is the basic skills, only the target site to choose good, will have effect, no business is willing to go to the garbage site registration, there is no user to the garbage site to find things. Brush the wall of thinking, to completely change, just as the total elimination of small ads.

In the future, network marketing software in these four levels of development, will bring about fundamental changes in the industry. New Network marketing software is the effect can be traced, friendly, easy-to-use network Marketing integration platform. We look forward to the future star, coming soon.

Author: Wilson Beijing, such as neighboring Network Technology Co., Ltd. (www.rulin.net) Senior marketing consultant MSN Ywxchina@hotmail.com such as neighboring network-enterprises around the network marketing experts (Welcome to reprint, Please keep the source of the article and the author and the site consistent Www.rulin.net/blog

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