Enterprise 2014 Shaping Network marketing tool Four steps

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

2014 will arrive, each enterprise's network marketing at the helm is for the New Year's Network marketing plan, visible network marketing its importance how heavy, from 2012 Taobao double 120.1 billion to 2013 years double 11 of 35 billion, Taobao's net sales in one day have so easily reached the total GDP of a province in China for the whole year, not only let these large and small businesses see the value of the network business, but also to those who do not usually network not touch the traditional enterprise also played a start network marketing ideas, build websites, do bidding, engage in a series of SEO actions, Intending the decisive battle of the 2014.

Today, a small piece of these network marketing "sharp weapon" one by one to share, hoping to help enterprises in the new 2014 smoothly carry out network marketing work.

The first step to build the core competitiveness

You know, it's not just you. A company is planning online marketing actions, your peers, your competitors, may be selectmen in the pit, the first step into the network marketing to create the enterprise's core competitiveness, whether the sale of products or services on the network, for the extraction of the core value of the product is important, A lack of competitiveness without advantages of products, customers will not pay for it, with a wealth of network resources, but can not put the value of the brand to play incisively and vividly. How important it is to shape the core competitiveness.

Casting weapon second step, how to refine the core competitiveness

Competitiveness is a product of the advantages, selling point, a consumer demand for a certain characteristics, such as the brand glasses, its selling point is: ultra-thin, that is 600 degrees above also only 0.1 cents thick. Super light, it weighs only one cigarette weight. Materials, using titanium alloy. Wait a minute.... These are the characteristics of a product, and these are glasses to buy consumers most care about a few elements. The ultra-thin appearance, super light wear for a long time will not make people tired, titanium alloy is the high-end materials used in aerospace and so on, these are in line with the needs of these consumers, how to extract the core competitiveness of products is actually in the analysis of the advantages of products, advantages, distinguish with other products, and have a very good advantage.

Casting Sharp weapon The third step, select Network Marketing Resources

The integration of network marketing resources is to put some existing marketing methods, means centralized for a network marketing tasks to do the overall co-ordination, these may help to promote a network promotion plan to carry out marketing resources integration. such as forum marketing, blog marketing, SMS marketing, mail marketing, micro-blog marketing, micro-credit marketing, the whole Network Alliance advertising marketing, keyword ranking promotion and other marketing methods to analyze and see which marketing promotion mobile phone for the project's operation. Because the method of promotion is not the same, it is impossible to apply all the product promotion. Therefore, it is very important to select the promotion resources of the product.

Casting Sharp weapon Fourth step, monitor the marketing effect, adjust the marketing strategy

Any marketing plan can not be perfect, so when doing marketing promotion projects must adhere to the marketing results report, we will generally through Baidu statistics, CNZZ statistics, Tencent statistics and other third-party statistical tools to understand the marketing promotion of clicks, traffic, bounce rate, etc. Through the third party customer service system can be counted to the consultation amount, conversion rate and so on. The sales performance report can be counted to the volume, the production customer source and other information. These necessary monitoring can accurately analyze the effect of marketing promotion in order to increase or adjust the marketing promotion strategy.

In the end, network marketing is still diverse, many promotional channels, different ways are not the same, they also have the timeliness, applicability, and many other factors, so the enterprise in the network marketing must be on the enterprise's products or services to customize their own marketing plan, the network marketing plan can not be one.　The internet is a very large network marketing platform, a large number of free resources, open resources, enterprises need to try more, more groping, can be in 2014 to shape a real enterprise of the Network marketing tool. (This article by Changsha Network company Www.mzool.com First A5 reprint please retain the source)