Enterprise-Class mobile applications: So close and so far

By October this year, the "Angry Birds" theme park will be opened in Haining, Zhejiang province. The "Angry Bird" game since its launch on the iOS platform has become a trans-iOS, Android, PC, PSP and other platforms, a popular global game, and gradually expanded from the game to clothing, toys, gifts, daily necessities and even theme parks and other fields, become a game-like app success model. At the same time in the mobile social field, Instagram, micro-trust, line and other applications have eroded the traditional social platform a lot of market. With the rapid growth of the number of intelligent terminals, mobile online more and more time, for the consumer-oriented app has been explosive growth. But Enterprise App (Enterprise-class mobile applications), which is geared toward the enterprise market, still seems calm. Enterprise App: Next breakout? A survey conducted by market research firm Appcelerator with IDC showed that from the fourth quarter of 2010 to the second quarter of 2013, the number of developers focused on businesses increased from 29.3% to 42.7%. At the same time, the consumer-focused developer ratio dropped from 57.2% to 70.7%. The Harvard Business Review reported that, in 2008, when laptops sold for the first time over desktops, companies began offering laptops to their "field" staff who were often "running"-salespeople, field support personnel, and executives on business trips. Now history is about to repeat itself, with Forresterresearch predicting that tablet sales will overtake laptops in 2015 years. If Mobile1.0 means extending enterprise data to mobile devices, Mobile2.0 means innovation and change. An online survey conducted by IDC in February 2012 showed that three factors contributed to the demand for enterprise-class mobile applications: Demand for execution, increasing number of mobile offices, and customer demand for real-time information and operations. IDC believes that the future of enterprise-class mobile applications will be from the mobile office as the representative of the general solution to the industry mobile application transformation, more and more specific business scenarios for mobile applications will be widely popular. The user's construction model will also transform from a single solution to an enterprise-level mobile application platform. The popularization of intelligent terminals, the change of user behavior, and the drive of consumer mobile applications make mobile applications become the focus of enterprise IT informatization construction in the future. Take the work of the sales department as an example: sales people can download and upload information on mobile devices, make inventory, order, logistics and other information more accurate, data update more timely. and by using a tablet or mobile phone rather than a desktop computer, salespeople can eliminate the barriers that exist between them and their customers that could hinder closer ties. Salespeople can more easily take tablets to show customers the specific characteristics of their products, or review the relevant documents. Mobile Smart terminals make interaction easier and make salesProcess is more transparent. Mobile office as the representative of the general solution mainly includes mobile order management, ERP, mobile CRM, data statistics analysis and supply chain management. This kind of application tool is often combined with business and management. And for the specific business scenarios of mobile applications, generally speaking, because of the various industries of the operating flow, management objectives, the implementation of different objects, an industry application products and solutions can only be applied to a specific industry. Pour some cold water on an enterprise-class mobile application but know that the year is another way of thinking, he believes that enterprise-class applications, in addition to front-end operations, other Erp/oa, etc., should be handled in a SSL manner (or IPSec), so that any one pc/notebook/xpad can connect to the system, Instead of developing mobile apps. As for front-end operations, such as the need to face the customer and immediately respond to the work, in fact, has already begun. For example, the restaurant's ordering service, Courier's signature and so on. But because these are the internal system needs of the enterprise, it is often the architecture in the closed system, rather than have to Xpad. This is a comprehensive consideration of development, security, management and cost, and it is not a sensible idea to go xpad. In addition, he thinks Enterpriseapp this direction, definitely not a virgin land, many has the technology, the capital company all already died on the road. The reason is that in this direction can not find the customer and the supplier both sides are satisfied with the balance point, that is, the business model is still some screen neck, but niche market. The Enterprise App sample Capillarycapillary is a customer management service based on cloud storage information that helps companies enhance customer relationship management, continuously increase sales, increase brand loyalty, and provide personalized service to consumers. The capillary solution is seamless in consumer registration, back-end analysis and activity management, and promotes consumer interaction in every channel, including physical stores, mobile, e-mail and social networks. Capillary's customers include Pizza Hut, Puma, Nike, etc. Capillary's two founders created capillary because they found that local retailers were unable to effectively maintain the "pain points" of existing customers. Capillary services are entirely based on user mobile phones, through SMS, cloud platform and other technologies to help retailers better understand customer behavior, to provide customers with more personalized service. Thus abandoning the traditional membership card and other maintenance methods. Scho Kellogg's training survey found that many of the company's employees have three main characteristics of learning: first, not initiative; second, doctrine; third, lack of patience. Cool Enterprise users can access the cloud service center according to the characteristics of the staff groups to be trained to solve the key challenges faced by learners. So that employees can learn by mobile phone anytime and anywhere, and through video lectures, comics, story sinks, information, etc.A variety of content forms as well as interest groups, circles, experts and other ways to improve learners ' interest in learning, enhance the learning effect. Conclusion with the help of the resources and advantages accumulated in the enterprise software market, the Giants such as Microsoft, Oracle, SAP, IBM have already entered the Enterpriseapp market, and because of their advantages in professional knowledge, capital and industry resources, Has begun to dominate the enterprise-class mobile application arena. For the consumer-class app, there are a lot of ways for developers to make money: ads, apps, apps, and so on, but the profit model for enterprise apps is still not very clear, and the big mobile development platform has limited support in this field. In addition, the promotion of enterprise-class app, is still a difficult bone, and the promotion of consumer-level app is not a path. Enterprise App, there seems to be a long way to go. (Start-up state)