Enterprise communication surging the various forces competing to "cloud"

At present, with the three network integration of the steady advance, many enterprises will be a variety of traditional communications services and applications of IP development, and also will be value-added services will be based on IP. One of the telecommunications network IP, Internet telecommunications, these two irreversible trends. has brought great development opportunities for enterprise communications, so that the Chinese enterprise communications market is beginning to enter a new stage! On this side of the land, there are a lot of new star industry, no longer the same as the previous model, only Cisco, Huawei, ZTE, AVAYA, Rung, Ericsson, Siemens and other traditional communications network manufacturers, the old war to start. Meanwhile, internet giants such as Google, Apple, IBM and Microsoft have long been eyeing the corporate communications market. No one wants to lag behind in this particular competition, so they are also starting to fuse IP communications, so for a long time, the corporate communications sector will be very lively. Operators, manufacturers and service providers will also take turns to compete with each other.

With the improvement of technology, cloud computing as a flexible and resilient solution, in the enterprise communications market found a perfect fit point, by many manufacturers and enterprises of the user's favor. Industry leaders, including IBM, Microsoft, Amazon, Google and other IT giants, such as Orange, At&t, BT and other leading operators, have begun to increase their investment in cloud computing. There are also more and more business users considering using the cloud system.

Before 2009, Cloud computing, although already discussed in the industry, has not received the attention it deserves. Cloud computing is often considered a solution for reducing costs for small and medium-sized enterprises, and does not apply to large enterprises. However, only one year later today, the "cloud" model has been deeply rooted in the enterprise communications to all levels. Not only are emerging small and medium-sized enterprises, more and more large enterprises are beginning to consider this model. Applications such as "cloud" data center, "cloud" storage, "cloud" Call center and "cloud" in the enterprise communication market began to flourish.

The current trend is increasingly clear, cloud computing has become the enterprise communications in the field of major manufacturers in the next few years, "battleground." A race around cloud computing is about to begin. IBM has increased its commitment to cloud computing in order to seize the opportunity in this particular game. There is news that IBM will invest 20 billion of dollars in mergers and acquisitions, the development of cloud computing terminals, and the introduction of network software, a pair of determined posture. Microsoft, its biggest competitor in cloud computing, is also determined to bet on cloud computing. Microsoft CEO Ballmer has shown the strategy in public on several occasions. Ballmer said that cloud computing is an opportunity, not only Microsoft will bet on cloud computing, industry all parts of the manufacturers will bet on cloud computing!

For operators, the cloud is also a rare opportunity. Some operators, including the French telecom Orange, have partnered with Microsoft to make a difference in the cloud service. According to the Global IP Communications Consortium, Orange has launched a range of cloud services for businesses of all sizes, including IaaS and SaaS, which have the features of on-demand and instant pay. Barbara Dalibard, chief executive of Orange Business Services, said that while cloud computing was the new frontier for Orange, Orange cloud services had the advantage of network and service-level management, and through partnerships with companies with independent cloud services such as Microsoft, Orange's cloud service is doing very well. She also stressed that France Telecom spent more than 700 million euros (about 1 billion US dollars) in its international backbone network in 09, which also looks at Orange's future cloud strategy and provides a good cloud base.

Although the application of cloud computing is promising, there are still some factors that restrict its development. In addition to security, standards are another big problem. All the manufacturers are talking about cloud computing, but because the standard definition is not clear, the explanation of the parties is also different. Each advocate of cloud computing, have a certain degree of guidance, must be good for their products and programs. Driven by market competition, all parties want to lead the field in the role of "preacher". To control its territory, cloud computing companies such as Amazon, Salesforce, IBM, Google, Cisco and Microsoft are rolling out their own cloud computing standards, creating a compatibility challenge for many vendors ' applications. If there is no unified standard, cloud computing is difficult to fully play a role, not conducive to the long-term development of industry, fragmented state is not conducive to user choice.

2009, Cloud computing community, manufacturers, users, etc. launched a number of manifesto-type documents to promote the standardization of cloud computing. Some 170 companies have signed the cloud-computing manifesto, with the regret that big companies such as Google, Microsoft and Amazon have not joined. ' Cloud computing is actually the next phase of the Web, and the cloud computing we need is open, ' said Samschillace, Google's engineering manager. Google's view has also been supported by some manufacturers, they believe that the enterprise communications market, the personalized demand is increasing, open cloud computing program more flexible, can be better with other existing it or communication systems (such as: VoIP system, video conferencing, video surveillance, call center) integration.

Anyway, "cloud" has become a major trend in the field of corporate communications, which is good news for companies, especially new businesses and small and medium-sized enterprises. In the future, their enterprise information construction program will be more flexible. Cloud computing, VoIP, collaborative UC, multimedia unified conference and many other programs will be common to serve the enterprise communication. In the field of corporate communications, cloud computing standards are going to be unified or more open and still have many variables. But it all depends on the market, depending on the needs of users, although the manufacturers of products and programs vary, but the ultimate purpose is the same, that is: customer service, to meet demand.

Cloud computing has changed the way people think about traditional "corporate communications", which makes the world more intelligent, and looks forward to more surprises from companies in the industry chain, and also looks to cloud computing to serve the community better.

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"Responsible editor: Wang Yong TEL: (010) 68476606"