Enterprise Creative marketing with fire 2014 Sochi Winter Olympics

To mention the Winter Olympics, perhaps it is difficult to say that the global sporting event, not only because of the limitations of the Winter Games, but more importantly, the Olympic Games in the brand promotion of the Summer Olympics, which created a long Winter Olympic Games in China and even the global situation is weaker. However, unlike the previous Olympic Games, 2014 Sochi Winter Olympic Games but some "strange", this is not only because it invited a large number of heads of state to attend, while the opening ceremony appeared in the "Five Ring change Four" error more by many enterprises, from the simple Olympic marketing into a socialized occasion marketing. Around the world, audiences have been discussing the episode at the opening of the Winter Olympics in social media such as Facebook and Twitter, a global discussion that just brought the Winter Olympics to a fire. In China, the discussion is far more than the audience, some enterprises have occasion the topic of the topic of marketing: Taobao appeared on the "Sochi Four rings," the same T-shirt, 58 with the city said that the broken ring has been sold, Audi innocently said "not my whole" ... In response to this incident, the industry questioned that the "five rings" to carry out commercial marketing suspected infringement, because the Olympic rings logo has been registered in China, enterprises without authorization to use, such a play "edge" behavior is likely to violate the law. In the rapid development of Internet Tools today, enterprises to use the Winter Olympics "episode" to carry out occasion transmission is suspected of infringement we are difficult to judge. But it is undeniable that, with the collective participation of these enterprises, the Winter Olympics really in China fire, this from its entry into the Micro-blog Hot Topic TOP10 can be seen. A senior marketing expert said, objectively speaking, if rely solely on the Olympic Committee or other relevant institutions of the strength of the Olympic Games to create a hot topic for discussion of Chinese public opinion is a certain difficulty. Therefore, rather than the spread of Chinese enterprises occasion Winter Olympics, Chinese enterprises have fully participated in the marketing of the Winter Olympics, as an important tool to promote this sporting event.