Enterprise Blog Marketing Seven steps six ways: Let your blog quickly rise

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In the article "on the purpose and mode choice of Enterprise blog marketing", Vegetable root tan and everyone share the blog marketing model and role, that how to use the blog to marketing enterprises, vegetable root tan according to their own experience summed up as follows seven major steps. It is important to emphasize that although each model needs to use the following seven major steps, but different modes of focus are different, so be sure to use blog marketing to achieve what purpose.

Choose a blog platform

At present, a variety of network well-known platforms are basically providing a blog platform, such as: Sina, NetEase, Sohu, Tencent, Baidu, Ali, Tianya, Mop, and so on, and like: Enterprise Bo Network, blog bus, blog network, as well as the industry's news portal blog platform and so on, so many blog platform, how should we choose? This is based on your blog marketing goals and your industry characteristics and your target customer characteristics to choose from. The common practice for enterprises is to register multiple platforms and then choose one to operate primarily, while others are synchronized.

For example, vegetable root Tam blog marketing is registered dozens of platform, then focus on the choice of enterprise network to operate, because vegetable root tan network Marketing planning services mainly for enterprises, and the network is a blog for Enterprise Services platform, mainly active are enterprise users, and then other blog synchronization Enterprise Bo network.

So, if your target customers active Tencent, then you can register an official QQ, and then open Tencent space, and if your customers are mainly in Alibaba, then you will be mainly Ali. Because our time and energy are limited, we must do the most effective work to achieve maximum return on investment.

All these registered accounts are managed in the form of a form.

Blog planning

In fact, planning should be done before choosing to register. The blog planning is much simpler than the website planning, mainly is the blog column planning, the consideration standard is the blog marketing goal pattern. Another is the blog SEO keyword planning, because, blog is also ranked Baidu, blog planning operation properly, also can bring a lot of traffic from Baidu. Blog keywords are usually long tail keyword mainly, many blog keywords can be different, the keyword also sorted into a table, and then first in the blog title and column layout, and then use these keywords in blog posts.

Decorate your blog

According to the blog planning, design the layout of the blog layouts columns, the location of the various sections, most of the blog platform to provide full customization, you can put the blog completely according to your ideas to design typesetting. Blog decoration needs to design some advertising plans, this art to cooperate.

Content determines everything

Any marketing communication is based on the content of the king. Blogs want to have influence, let the target customer like and frequent visits, it must have enough valuable content. For corporate blogs, the minimum needs of the blog include: company introduction, company brand, company honor, product display, company news and other standard content, but more important is the need to have to solve the customer problem depth content, such as vegetable root TAM Network Marketing Organization blog has a lot about network marketing planning, The Network marketing operation case and the network promotion dissemination content, because this can help the target audience to solve the problem, is valuable to them.

In addition, some interesting content can be added, such as network humor, network interactive games, online voting games and so on.

Some enterprises because of industry relations, can do a lot of valuable, readable, with a wide range of influence of the dissemination of content, such as photographic institutions, tourist attractions, home decoration, cosmetics, fashion industry. And some industries may because of particularity, the content is relatively professional strong, such as: electronic components, industrial products, chemical raw materials, such enterprises can also make a lot of valuable content, such as: Electronic procurement skills, laser cutting machine repair and maintenance skills, plastic raw materials quality judgment primer, The key is to write content from the perspective of solving the actual problem of the target customer.

6 Big Blog Promotion methods

Blog is also the need to promote the spread of the blog, otherwise there is no traffic, but the blog's network dissemination and enterprise independent website promotion or some different, because the blog based on a platform, there is platform traffic support, and the platform provides a lot of tools and facilities.

First of all, the blog also need to do SEO, the above described the keyword planning is to play a role in addition to the registered blog for cross links, also help to get better rankings. Many blog SEO done well, even more than the top of the site rankings.

Second, the blog article home recommended, vegetable root Tan personally think this is the blog to obtain the lowest flow cost, the best way to write some valuable articles, to the blog platform editor to send messages to explain the recommended reasons, generally can be recommended, so that the blog to obtain huge traffic. For example: Vegetable root Tam bo Network blog, because the article is often recommended to the home page, so in a few months time has nearly 50,000 of traffic.

Third, and other blogs to tread and leave messages, plus other bloggers for friends, mutual attention, and other blog links and articles recommend each other, this can bring a lot of target associated traffic, this is the blog promotion and website promotion of another significant difference. It is the best way to add attention and push the article.

To join the blogosphere, this way is simple, but very effective, even can build their own blog circle.

Five, friends of the station letter mass, platform forums, blogs and micro-blog integration synchronization and other ways.

VI. promotion outside the platform, thankless, if there is no special reason, vegetable root tan does not recommend the way to change. But some subscription platform can be promoted, because it is one-time work, permanent promotion, and still an external link, can enhance the ranking of the blog.

As for, to pay for the platform to promote the blog, which is based on the strategy to decide whether to invest, if the absolute return on investment is high, the advertising also may not be.

Interactive communication Winning

Another key point of blog marketing, interactive refers to two aspects, one is the other friends of the peace platform and interaction; Blog has a lot of interactive tools, such as the blogosphere, friends, station letter, plus attention and other ways to facilitate interaction with Bo friends, other rumors, comments and other timely response, are the embodiment of interaction.

Web2.0 era, is not one-way communication, but two-way interactive communication, we should create a blog information source point, so that Bo friends and visitors have become a new information divergence point. This allows information to be made net.

Data analysis

Like web sites, blogs need to be analyzed for data. Blog visit how many, blog friends how much, blog is concerned about how much, blog article visit how, blog message and comment rate is high, blog has no message consultation, there is no telephone consultation, blog Baidu rankings How, blog article is recommended number of articles and so on, this needs to analyze the data. Only by data statistics and analysis, can we judge the proportion of resources input and return, the strategy is correct, whether need to improve and adjust.

Blog marketing seems to be outdated, in fact, powerful, and suitable for most industries and enterprises. Do a good job of blog marketing first from the strategic analysis and determine the purpose of the model, and then match the strong implementation of the strategy, it will be able to achieve "small blog, Big promotion" effect.

Original published in: Vegetable root Tan Network Marketing planning organization: http://www.cgt88.com, Vegetable root tan global Starting, welcome reprint, reprint please provide source. Thank you very much.