Enterprise search engine marketing should be accurate

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Search engine marketing is the face of search engine for product promotion, service delivery, brand promotion, etc. to carry out a number of marketing activities, as more and more enterprises began to pay attention to the establishment of the station, more people began to use the search function to find the necessary information, corporate website should begin to focus on search engine marketing And in the search engine marketing more and more accurate.

Now is an efficient time, do things must speak efficiency. We are in search engine marketing, also must speak efficiency, this efficiency is to make all the work has a precise positioning. Only in this way, users in the search results in order to phase the goal, achieve maximum transformation and achieve consumption. Enterprise Search engine Marketing precision How to implement the better, can be the following 3 aspects can be started.

Keyword design to be accurate

For search engines, efficient keyword matching will win the direct click of the target users, the more accurate keyword users of the consumer transformation of the more clear, we are the highest efficiency. What kind of keyword is accurate keyword, in order to meet the user? Key words must be related to enterprise products, services. For example, a production of cement warehouse enterprises, if the sales area is not the country, but it is recommended in the design of a lot of other areas of the cement warehouse key words, it is obviously not accurate enough. If the user through the keyword search to the site, but the site does not actually responsible for sales of the system, the brand and sales of enterprises will have indirect impact. Therefore, when we consider the keyword precision design, we must consider the consumption and transformation and consistent with the enterprise. Enterprises like product classes are good, for some enterprises that provide local services or professional services, if the keyword design is not accurate, not friendly to the user. For example, to do business training, but will Zeng Shijiang training as a key word, the results of the search to enter the people can not find the relevant information, which is very unfavorable to the enterprise. Keyword precision must be satisfied with a clear search and easy to transform to achieve real marketing.

Guide the design of the page to precision

When we introduce the user to the website through the search engine, he will enter a page. The design of this page must be accurate, so that users see the relevant information when the goodwill, trust will be promoted, consumer desire will also be strengthened. If the page design is not accurate, not good to guide users, then consumption behavior is likely to be reduced, and then leave the page. So how do we make the page design accurate? In short, it is to increase the user's trust, to meet the needs of consumers. We can not just do a few simple introduction on the finished, all the information and consumption closely linked to the organic display. Show enough attention to the user to impress the user. Or buy cement warehouse Enterprise website, in the page design must let the user first see the enterprise strength, product characteristics, the use effect, the user case and so on information, as far as possible the information unfolds rich some, had better not appear some blank page or does not have the information page. If you can have the relevant product certification or enterprise certification can obtain the user's trust, and the user case to have a short text description, such as purchase time, normal running time, etc., do not just put a picture, to ensure the integrity of information. The page guide design must let the user have the trust, gives the user enough help, can solve its latent problem and can enable the user to relate our desire.

The promotion platform should be accurate

The search engine marketing promotion platform usually contains the regular platform and the auction promotion platform, the regular platform is the SEO way frequently uses the platform, the auction platform is pays the demonstration platform. The two can be considered together or only one of them can be used. Bidding platform as long as the pay is ranked, users and can see. Of course, can be based on the use of the crowd to choose different search engine bidding platform. Under normal circumstances, the user is most of the domestic will choose Baidu, if the user is mainly in the face of foreign use of Google will be more, this can be based on the company's target customers the right choice. If the use of SEO, it is necessary to study the user groups, choose a different platform, but also to choose a quick platform, so that is accurate enough. For example, the question and answer platform, the first choice is Baidu know, other questions, love ask, etc. can do auxiliary platform. Promote the precision of the platform to consider the industry-related high, but also to consider the concentration of user groups, so that our information can be quickly found by users, but also conducive to enterprise product sales. We do promote the purpose is to sell, if in some unrelated platform to do the promotion, even if the weight is very high, a lot of users, conversion rate is very low. For example, optimization staff often in the Webmaster station platform to do some information promotion, although the weight of these places is good, but most users are stationmaster, no relevance, also will not bring sales. To ensure the accuracy of the promotion platform to ensure that the platform and product-related, and user-related, and sales-related, to maximize the effect of promotion.

The above simple analysis of the enterprise in the search engine marketing why to precision and the need for precision of several aspects, the purpose is to maximize the enterprise sales. We do the above work at the same time, to the spirit of user-centric, customer service purposes, so that our website with accurate marketing capabilities, but also can greatly meet user consumption needs. These tasks require long-term experience accumulation and continuous data analysis and research. In short, as long as we around marketing, to grasp the point of precision, corporate web search engine marketing will be better.

This article from Shaanxi Ding Xing Cement warehouse site http://www.shanxidingxing.com/original offer, A5 starting, reproduced please specify, thank onlookers.