Enterprise website SEO product page optimization

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Improve the product page Most of the SEO will say the simplest is to optimize the enterprise station, from a competitive point of view of the Enterprise station keyword than the flow of words optimization is much easier, it is true, but this is just the customer to give the ranking of keywords to see, want to let the enterprise station can maximize its role, Just a keyword is far from enough, not to mention the home page bearer of the limited words even if customers are willing to pay may not be able to do in the home page, enterprise stations are products, the home page is not possible to the entire company a large number of goods are optimized, and visitors are generally more accurate search, Most people search by simply typing what they want instead of some general words, For example, www.xmsx.com.cn This station, the home page is loaded with some of the optimization words are more summarized, reducer, gear reducer, etc. these words are generally very strong, but these words contain a lot of different models, different performance products, for those who want to find a matching model of the product may directly search these words, but these words are relatively high competition, no need for a tree The tree hanged himself, in this big word has not been optimized before, you can rely on product page, product page if the optimization, the customer will be better than the big words, after all, the positioning of the product page more accurate, and many SEO personnel often ignore the product page optimization, there are two common cases, The first is the homepage inside the page title, the content of the product page can not be highlighted; second, the product page uses a large number of pictures, resulting from the search engine can not know the content of the page.

The following old Xu on the Enterprise Website product page optimization provides several skills.

First, product picture optimization is one of the important parts of product page optimization, some of the sites mentioned above in the product page put a lot of pictures, so that both affect the user experience, but also to the search engine left a bad impression, we all know that search engine is unable to read the image content, so it is best to add alt tag, At the same time, some new products can also give customers an explanation of the role, enhance the user experience.

Second, the product description, because the same product has a lot of different manufacturers to produce, and the product parameters are not the same, most of the description is the same, for the early to do some of the station, but for the new station, the same description will be search engines as a similar content and not included, So in order to avoid repetition using the same description, it is best to redefine the product. Good description not only can make a deep impression on customers, but also in search engines to get a good ranking, search engines pay more attention to original content.

Third, product page using the URL containing keywords, there are still many online product vendors in the use of dynamic pages, such a URL is not only long but also not friendly to search engines, the URL in the product page is best named related to the relevant page keyword pinyin, now many CMS are automatically generated, It's best to choose a naming style beforehand.

Four, the product below add consumer comments on the product, this can improve the trust of the site, we all say, other consumers are willing to buy, played a role in persuading consumers.

Source: Hebei old Xu Seo training
Address: http://www.hebeiseo.org
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