Enterprise website to obtain high conversion rate must rely on landing page and Traffic page (next)

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The last article discusses some ways to improve the conversion rate of landing pages from the landing page that enterprises must pay attention to. And for an enterprise to improve the landing page is equivalent to open the façade of the enterprise, which is like a hotel has a very beautiful platform, and this time the hotel also need to continue to promote more people to enter the door, And this is the enterprise Traffic page, in the Enterprise Traffic page under the support of constantly let the site to obtain conversion rate, thereby promoting the overall development of the site.

The core of enterprise website is to improve the turnover rate of enterprise traffic. Companies have a façade we also have to think of these façade resources into the enterprise's profit resources, and this involves how to create a high conversion rate of the Enterprise Traffic page, the following to create a high conversion rate of enterprise Traffic page in detail to talk about.

First, rely on Enterprise landing page, and landing page corresponding to improve traffic page

Each user enters the website first to see should be the landing page, then through the Enterprise product introduction, the Enterprise culture propaganda, the enterprise quality, the Enterprise brand and so on information gradually enters the enterprise the traffic page, but this time requires the Enterprise landing page and the Enterprise Traffic page can one by one correspondence, Do not let the Enterprise landing page is a sell a watch and enter the traffic page is selling cars, which will hurt the user's heart.

1, relying on landing page introduction, good corporate traffic page brand. Landing pages and traffic pages are complementary, for example, when we are doing a tower crane website, the landing page of the tower Crane has many models, and our traffic page will be based on these models to do a full range of explanations, the landing page has 10 tonnage of this model, and our traffic page will be around 10 tonnage to introduce its advantages, disadvantages, Price and so on information, only then can let the user further carry on the next step.

2, relying on landing page pictures, do a good job of enterprise product attractiveness. Landing page There may be some promotional pictures, users are also attracted by these pictures, this time the traffic page of the enterprise will be attracted by the user's thinking to expand their traffic page, and ultimately let users willing to pay, I give you a very simple example: why the millet phone can attract snapping, In addition to marketing, but also in the flow of the page's attractiveness, so that users willing to pay is the core idea of the corporate site, or you do an ordinary Web page to try to see the user still willing to buy it?

3, Clear Flow page center, is to allow users to buy or expand the brand. Want users to buy and expand the brand is not the same, Apple mobile phone in the domestic but a few years but occupy the hearts of the people, and Apple mobile in the early stage of the marketing view is to expand the brand, it does not sell only publicity, it does not sell only mobilized. And this is the Apple mobile phone in the early connotation, and the Enterprise website traffic page should also think about is the need for users to buy immediately or need users to continue to advertise, choose the former means we can achieve the profit as soon as possible, choose the latter means we may be able to skyrocketing. and want to combine the same as the current millet, flattening, so suggest that the friends of the Enterprise station can clear the center of Traffic page, do not waste traffic.

An enterprise website wants to obtain the omni-directional development to be inseparable from the landing page and the flow page support, to a large extent, the enterprise is relying on landing page and traffic page and development, lost the support of the two aspects of its development is difficult to imagine, this article from the Hong Kong Virtual host http://yinzhongnet.com, reprinted retain author links, thank you.