Enterprise launched the defense of Domain name intellectual property

In the era of internet economy, domain name is the most intuitive link between enterprises and the Internet, but also the "signboard" of enterprises on the Internet.　　Recently, at just the end of the domestic first domain name conference, the Chinese Academy of Sciences, deputy Dean of Graduate school Lübben, pointed out that enterprises should be the domain name into its overall intellectual property strategy, in the domain name of the increasingly prominent business value today, the establishment and promotion of the level of domain name strategy should become an urgent China's domain name industry over 4.2 billion yuan recently, China Internet Network Information Center (CNNIC) issued the "China Domain name Industry Report" shows that the registration and sale of domain names has become a new area of investment. China's domain name-related industries scale more than 4.2 billion yuan, the number of practitioners more than 100,000 people.　　Domain name in the world's attention to achieve the results of the same time, but also with the other IDC services business development. According to the report, China's Internet users increased by 18 million in the first quarter of 2009, with Internet user penetration currently reaching 23.9%, over 23.6% of the world average. 2008, the direct consumption of the domain name of more than 840 million yuan, driving the construction station, virtual host hosting, mailboxes and other information-based basic services more than 3.3 billion yuan in output value. By the end of 2008, China's total domain name reached more than 16.8 million, the 2007 growth of 41%, of which the number of CN domain names up to 13.57 million, ranked the world's first domain name. Zhang, China's largest registrar of domain name registrars, warned companies not to give up domain name registration and renewals in an economic downturn, saying: "It is now the best time to invest in domain names." "". China's "Domain name popularization action launched in recent days, in order to do a good job in the country". China's domain name application popularization action, under the guidance of China Internet Network Information Center, Chinese enterprises will go into 15 provinces such as Shanghai and Guangdong to carry out the ".　　Domain name era of the advent of the domain name planning, to help enterprises open the registered ". China" domain name. With the improvement of the ". China" domain name application environment, more and more enterprises have realized the value of ". China" domain name.　　According to incomplete statistics, 90% National Provincial and ministerial government agencies, 95% traditional media sites, more than 90% "211" engineering University, more than 50% of China's hundred enterprises, more than 40% of China's 500 strong enterprises have registered the use of ". China" domain name. It is understood that the operation will be in Shandong, Hubei, Yunnan, Liaoning, Zhejiang, Guangdong, Shanghai, Hebei, Henan, Jiangsu, Tianjin, Anhui, Sichuan, Shanxi, Fujian and so on in total 15 provinces began.　　In combination with the provincial situation to promote ". China" domain name application popularization, and will release the provincial enterprises ". China" Domain name Application investigation report. Enterprise Domain name Protection on the agenda in the technology, brand and other intangible assets gradually become the core competitiveness of the modern business battlefield, many enterprises have begun to pay attention to intellectual property protection, not only to increase the investment in intellectual property, but also set up a special department, responsible for the relevant matters. Is there a complete,Scientific intellectual property strategy has become an important index to judge the competitiveness of modern enterprises. Internet experts point out that as the external environment changes, the enterprise's intellectual property strategy will also be improved. In the industrial age, for example, the protection of a company's own brand may be limited to the protection of trademarks. In the United States, 60% of small enterprises, 80% of medium-sized Enterprises, more than 90% of the large enterprises have to use the Internet to carry out a wide range of e-commerce activities. And the domestic Internet E-commerce is also in the ascendant, the arrival of the information age has virtually expanded the Enterprise brand extension.　　Domain name as the main carrier of enterprise Internet brand, should also be incorporated into the Enterprise Intellectual Property strategy. Internet veteran Xie told reporters: "If the company has an overall brand strategy, the domain name and trademarks and corporate name as part of the strategy to plan, it is more interesting." To all these intangible assets for unified management, can effectively protect the Enterprise brand resources, to do a full set. "For the protection of enterprise domain name, domain name expert Yu Xiaodong of Renmin University of China has carried on further explanation, pointed out from the domain name angle also must carry on the matching protection." In recent years, with the rapid development of various domain names, especially the rapid popularization of the CN domain name applications, enterprises in the domain name protection, the CN and its series of domain name should be protected at the same time. In addition, if the user of the domain name is a public interest organization, it should also be with. ORG. CN supporting protection.　　"Yu Xiaodong said.　　According to CNNIC released the "China Domain name Industry Report," the latest data show that the CN domain name accounted for the domestic domain name market 83.78%, in various fields and the application of the industry occupy the mainstream position, CN domain name has become the core of our domain name industry development. Security into the enterprise to consider the preferred current, many enterprises have been aware of the importance of domain name protection, and the enterprise Domain name strategy invested a lot.　　According to Xiamen southeast of the online Yiu Jincheng introduction, "such as Google, Yahoo, such as large companies, their annual investment in the domain name protection above the power is very large, Yahoo every year in the domain name protection investment is as high as hundreds of thousands of dollars." Hao Tian letter and law firm Lian lawyer pointed out that the enterprise's domain name strategy mainly includes domain name registration and maintenance, the reasonable use of domain names, domain name registration and use of State monitoring and legal protection of domain names and other aspects. Among them, the defensive domain name registration is a lot of large enterprises to protect the domain name, it can not only enrich the enterprise's brand resources, but also to prevent competitors malicious competition, resulting in the loss of potential users.　　It is understood that Samsung has a one-time registration of 470 of its brand-related land-level CN domain name, which has become a defensive domain name registration of a classic case. Experts recommend that the domestic SMEs in the development of their own domain name protection strategy, to the strengths. Therefore, for enterprises without the ability to carry out comprehensive protection, it involves the selective protection of domain names. In this regard, legal experts Chu pointed out that "with China's national CN domain name more and more attention, now it has become the best choice for enterprise Domain name strategy. Because enterprises in the choice of domain name, first consider security, and now the CN domain name in this respect do very well, because it has a very good arbitration mechanism, and by our independent management, so can help domestic enterprises to solve related problems, and COM and other overseas domain name can not.　　In addition, CNNIC also has the alliance of anti-phishing websites, can clean up some phishing websites, this all explains the security of CN. Domain name strategy has become the business value of the Enterprise domain name contains the scramble for escalation, indicating that the development of domain name strategy is an urgent business. At the same time, in the long-term perspective, the domain name as an important gateway to the Internet and basic resources, has become an important part of enterprise intellectual property. 　　Experts pointed out that in the information age, entrepreneurs should further study the Internet and domain name-related knowledge, and further enhance its domain name strategy level. From the perspective of multinational enterprises, their managers often attach great importance to the management and protection of domain name in the beginning, and put them into consideration in the strategy of long-term development of enterprises. In Microsoft's global strategy, once the new business to be promoted is identified, all the domain names associated with it will be registered or purchased globally.　　Information shows that Microsoft recently launched Bing search engine, bought a large number of related domain names, to avoid the new business after the launch of the name of the risk of domain names. For how to implement the Enterprise Domain name strategy, relevant experts said that first, enterprises should be fully registered with its brand and product-related domain names, such as Samsung once registered 470 of its brand-related levels of CN domain. Secondly, enterprises should establish a unified domain name use plan, the company's main web site using the company's most eye-catching, most influential commercial signs registered domain name, and supporting the registration and use of related business categories, product domain name.　　Third, the enterprise should be specialized personnel to manage and monitor the state of use of domain names. Commercial newspaper reporter Wu Chenguang