Enterprise Micro-Blog marketing operation 4 Cheats: creative content is kingly

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What is the concept of microblogging marketing? Look at the madness of the zombie powder on Weibo and you should know it! This common sense of microblogging marketing concept because of impetuous and pompous social media dynamics, led to a large number of enterprises in the pursuit of fan number and forward the number of comments, thinking that such madness is a pursuit of the brand. Obviously this is an extreme marketing idea.

Next door to the old king in Xidan sell pancake fruit, university classmate Wang Dabao in Huaqiang North reselling second-hand digital products, Liu went to business to sell the house, the primary school to make up the Cadillac of the South China General agent, exactly they have opened Micro Bo. So the so-called conversion rate if tangled in the fans, forwarding, commenting on, like a big club feast must be the whole two fire a bunch of roasted sausage.

Everyone's tastes and experiences are different, so Jeep told the public: Use your experience to define yourself, so God's world you never understand, you never know if your next fan is not thinking about life, so precision marketing is necessarily micro-bo marketing the kingly way, especially the microblogging marketing number crazy era, The first wave of Word-of-mouth audience, you need to spread the content of a little more thoughts.

Tokyo bride based on actual combat skills, found that the current micro-BO marketing the most easy to break through the point, in fact, can be summed up to four points, as long as the grasp of the four points can also be dug to the brand of alternative recognition, once the rhythm of control in place, you can instantly from the same

First: Weibo holiday marketing

Holiday Marketing has become a small window of business breakthrough, playing emotional cards on Mother's Day Father's Day festival, playing youth card on the Go Valentine's Day Singles Day 520, play the entertainment card on the Walk of April Fool's Day Halloween, as long as you can through the festival to dig a good idea, you can find empathy audience, Their onlookers opened your journey of communication. Creativity is not in the gaudy but in the executable, of course, we can find similar ideas to packaging, such as the catering industry often play kissing marketing, jewelry and diamond industry most classic when a foreign weather marketing.

We used to use 51 topic points, packaging "This year 51, you go home?" "The use of Mother's Day strong shape tear point" happiness most eye-pleasing ", let heartily find your childlike innocence, while using the characteristics of the product to dissolve into: there is always a friend in your life containing Yan Jing kele (@ Eyes thirsty), Chinese Valentine's Day using offline activities opened the history of the most Meng, attracted more than 20 television stations reported, the Wall Street Journal Los Angeles Times in a number of strokes.

Holiday marketing business will be the point of contention, we usually use the opposite way, because the general strong merchants will use media to buy, seize all traffic commanding heights, such as this year's Mother's Day, or even bought Baidu home package ads. Want to break out on the basis of a certain creativity is not enough, so we intensified the processing of interactive activities at the same time using the video "to the mother of the 33 commitments" to seize the flow of the entrance, just three days to attract micro Bo nearly 30,000 people participate in the commitment to the mother, shaping the hit "commitment

Second: Microblogging event marketing

The emergence of micro-blogging, so that the strength of the news is stronger and shorter explosive force stronger. Whether it is the topic of Durex grabbed the marketing "this point does not sleep people are pregnant" or Du Fu Bao very busy, that likes to send greeting cards, Shihui, whether it is to challenge people's emotional bottom line of the "Roujeau" event "missing" or the recent strong hot European Cup quiz, as long as you find the point of use will easily detonate the topic point.

Microblogging events are generally the most effective two ways, one is real-time monitoring from the micro-blog topics, to find the best binding point. As we recommend the baby Pat (a baby to take photos of the mobile phone application), mining to the topic of monitoring a star lost mobile phone is very sorry to save a lot of daughter's precious photos, so we are sensitive to enter product information. The second is the manufacture of the topic, we choose the business must compete for the lower of the Tanabata Valentine's Day, with the offline detonation network, the product image into the whole theme of the proposal, the product image through the market connection, to become the best product and audience bridge.

Third: Microblogging campaign marketing

A mention of activities, do not send something, it seems too sorry to the public, send what good? iphone will ipad2 and new ipad? These have basically said goodbye to the best impact category, basically the last is to forward the bag of the specialist, the specific marketing effect good? It's nice to forward the comment data anyway.

From 2010 Our first wave of marketing adopted a delivery model, two days affect nearly million people, activities during the @hr partner official Weibo increase of nearly 5000 fans, and then the powder rate is basically around 10%, of course, most of the audience to get the activities of the prize began to pay attention to our new product promotion, such as the later post Weibo. 2011 we used to seize the topic of the theme of success to shape the "eyes thirsty body", during the event to participate in the visit of more than 10,000 users. The use of the topic of the expression of the success of a real estate test to the point of emotional eruption, using @ta vindicate to pull the interactive exchange with the audience.

Today's activities simply rely on prizes have been weak burst, how to seize the star's resources is also a breakthrough. @edc Edison Chen posted an eye-thirsty product picture on Weibo, leaving only a short two words: delicious. One night, more than 2000 netizens were intrigued. We have launched the cargo relay activities, the successful marketing of the eyes thirsty fashion characteristics. @ Rundong in the eye-thirsty product image "shellfish carrot brother" signature detonated the entire fan circle. Activities are not simply the stimulation of prizes, but also a perceptual interaction.

IV: Microblogging content marketing

Where is your product sold best, is Xidan Street or Huaqiang North market? If you do not know these, then give up the microblog marketing bar! Microblogging marketing at present, is not the highest conversion rate of the place, if the pure exposure rate, activity participation and so on can be tried. Weibo is more suitable for the shaping of Word-of-mouth, brand recognition and visibility of the short-term shape, of course, different product types results are also different, "lovelorn 33 days" using micro-blog positions to become the box office black.

Weibo is a long-term maintenance of the position, your audience like what, is cock silk or Gaofu? If you don't understand what TA wants, you may only become a product of a time machine. You only have to stand on the user's point of view to provide micro-blog information to truly impress the audience of a certain emotional point.

@ Chu Han Micro-film during the filming, we have a strong interaction with the protagonist and its starring fans, while using the legendary power of Chu and Han, the use of content marketing jokes and @ Rundong @ Qinlan fans formed a perceptual interaction, of course, after August will be a strong referral. Even if the mobile phone applications like @ Baby Pat, we are also synchronized marketing a lot of mother and infant class Bob Lord, everyone is a circle of the tipping point, once ignited, the consequences can be controlled is basically a very happy carnival.

Today we stand in the field of microblogging marketing, with the real-name development, creativity, content, how much you spend on the audience will eventually advertise the value you gain. In the Enterprise Micro Bo attributes maintenance premise, think more, you are brush 1 million of zombie powder amuse oneself, still want to use content marketing to shape 1000 NPC v attention change this world?

Whether the enterprise or individual, the real micro-marketing is a brand influence shaping process, eat into a fat is not necessarily the best health status, find the right topic, slowly accumulate your influence, the outbreak will eventually come.