Enterprise Micro-marketing strategy to achieve systematic management is the key

Sina Enterprise Weibo 2.0 has been officially online, its introduction to the enterprise better use of micro-Bo platform for their own image-building, brand awareness of the promotion and product sales pull provides more opportunities. In addition to the new features of the page size optimization, but also add a link to focus map, micro-application, micro-customer service, data analysis and other functions. It can be said that the current microblogging has more and more exposure to enterprises to choose from, but at the same time, the function of micro-BO platform is still imperfect, how can enterprises seize the opportunity, so that micro-BO operational dimension more systematic more simple and efficient?

More than one account linkage management, the responsibility is clear

Sina Weibo in this update although added a lot of features, but there are still many bottlenecks in the rights management. Enterprise Micro Bo want to operate well, staffing and division of labor is to form a systematic prerequisite. Generally speaking, the effective operation of the account, can be equipped with a full-time copy to be responsible for content generation and visual material editing, and also can be equipped with a publishing and interactive Commissioner, responsible for audit release and online dialogue and other work. The two should coordinate and operate in harmony.

As a result, companies need to build a team that runs micro-blogging it is necessary to smooth the way, the managers and operators of the level of authority to comb clear, strictly in accordance with the rules to carry out operations, set up such a mode of operation, will make the operation of micro-Bo Enterprise gradually into an efficient state, everyone has their own roles, everyone with a fine. The benefits of doing so not only make the responsibility of the work clear, easy to check gaps, but also conducive to the development of micro-enterprise officials and unique expression style, and even to assess the performance of operators to provide the corresponding basis.

Second, marketing promotion work, good at using opinion leaders

The purpose of the enterprise Operation microblogging service is definitely to serve the brand and products, so just do the day-to-day micro-blogging operations, the regular release and interaction is far from enough, enterprises should seize the right time, with the right people, to push the appropriate content. Perhaps each micro-blog operators will encounter such embarrassment, copy with the United States, everything is not bad one content, also implanted some product information, but is struggling to find the audience, can not accurately deliver information. So many enterprises will even continue to forward their own once sent content, such an effect can be said to be unhelpful to the perception of consumers, so the spread of no help to speak.

A KOL is not applicable to all industries, if the enterprise to find their own industry opinion leaders can make the spread of more effort. Enterprises need to turn these people into important communication nodes, so that the information quickly spread out again, just as the dandelion spread way, to one person affected hundreds of thousands of audiences. Only such transmission, can effectively push the information more accurate delivery, to achieve the role of customer single transformation.

Third party tools to simplify operation and maintenance

Enterprises can use third-party tools to simplify operation and maintenance, whether from staffing, release management, data analysis, marketing promotion aspects, are fully released, only focus on the platform can do things well.

Following the development of the micro-blog this year to achieve a blowout-type growth, microblogging operators, whether from the background technology or the foreground of the user experience and interactive content has been a rapid update and upgrade, for the enterprise, the current see will be far from the micro Bo can bring to the company's strategic picture. Smart enterprises should be in the way of thinking in the forefront of the development of large industries, and actively build micro-BO operation and maintenance of the reasonable framework and operating rules, as soon as possible to enable the management of micro-blogging operations system and efficient, to meet the challenges of the future stronger.

Source of manuscript: Rui Yi Heng Move